Job Description

Description

Department: Sales Marketing

Reports To: Digital and Customer Marketing Manager

Monday - Friday 9am - 5.30pm

Location: Raffles Place

Period: 1-year fixed term contract at the initial period but with the potential to either extend or convert if all goes well upon mutual agreement.

OVERVIEW

We are looking for someone to take charge on the alignment and implementation of the company\'s overall website strategy with our regional website(s) and webpages. This individual is also responsible for the integration of the the company\'s brand across all our Asia-Pacific website(s) and webpages, and ultimately ensuring a consistent representation of our brand voice in all our external communications.

KEY ACCOUNTABILITIES

• Alignment and ensuring that the set vision and strategic goals for the corporate websites are implemented and reflected on our regional website(s) and webpages.
• Ensure key enhancements on the web roadmap are seen through, while prioritizing required enhancements.
• Regional lead on product management, including: overseeing website operations, understanding product metadata flow and internal system dependencies, monitoring site performance, troubleshooting website issues, working with developers on critical fixes, and defining enhancement requirements.
• Leverage both web analytics and BI data to propose and drive regional site improvements, including user experience and findability, leading to an increase in customer engagement.
• Working with the analytics team and senior marketing stakeholders, define, track and report on performance measures.
• Alignment of the company\'s website content strategy, guide the creation, delivery, and governance of content, ensuring it aligns with brand objectives and works coherently across all publishing divisions.
• Be responsible for monitoring and reporting on competitor websites and keeping up to date with industry trends and best practices.
• Work closely with marketing channel stakeholders across PPC, SEO, Display, affiliates and email marketing and social media to support revenue-driving and brand loyalty activities.
• Take responsibility for on-going training and development on the website, including driving initiatives to promote and improve SEO and UX practices.
• Alignment with the company\'s brand consistency strategy across all marketing channels through adhering to guidelines, promoting brand voice guides within our region, running brand voice audits and delivering appropriate internal education and training.
• Lead on initiatives, programs and projects that are relevant to brand management in particular working closely with relevant stakeholders.
• Collaborate and build strong cross-functional relationships with partners and senior stakeholders internally, influencing and getting buy-in for decisions.
• To inform and advocate about and for the region\'s website across the organization so technology and business colleagues are aligned and can be held accountable.
• Establish productive, professional relationships externally with third party vendors.
• Deliver internal presentations as required across the department.
• Maintain and manage the company\'s CNP (China National Publications) platform and providing assistance to respective stakeholders and troubleshooting support.

SKILLS, QUALIFICATIONS & EXPERIENCE

• Minimum 3 years of marketing experience related to brand communications and website management
• Ability to operate independently and gain buy-ins from relevant stakeholders
• Excellent communication skills including delivery of presentations and some internal training
• Demonstrable experience of project management skills
• Ability to think critically to find solutions to problems and identify new approaches to existing processes
• Proficient using all MS software

To apply, please email your resume in MS Word format to jackieng@recruitexpress.com.sg indicating in your CV the following information:

Only shortlisted candidates will be notified.

Jackie Ng May Ying (R1104602)

Recruit Express Pte Ltd

EA No: 99C4599

Industry

Others

Specialization

IT Applications (Software / ERP)
IT Management (IT Manager / IT Dir / Head of IT / CIO / CTO)
Marketing / Public Relations / Media / Advertising

Location

Central

Employment Type

Contract / Temp

Salary

S$4,001 - S$6,000 / mth

To apply, please email your resume in MS Word format to jackieng@recruitexpress.com.sg indicating in your CV the following information:

Only shortlisted candidates will be notified.

Jackie Ng May Ying (R1104602)

Recruit Express Pte Ltd

EA No: 99C4599

Recruit Express