Web Strategist

Singapore, Singapore

Job Description


Our client is seeking a Web Manager to helps determine and enforces the strategic vision in the region that\'s aligned to its Business website architecture and publishing model. Assesses all regional GBM web requests/needs and works with the central web team to provide recommendations and web best practices to local marketing managers. The ideal candidate has a mix of web skills including strategy, analytics, development, and UX.

Scope of work:

  • Support and drive all APAC web related conversations across the region encompassing web strategy, creative & content, personalization, governance and analytics.
  • Lead creative teams in region strategy and drive effective agency management to support all personalization, local content curation asks, and content production needs.
  • Set up a web governance publishing model, in accordance to the central web team, and drives governance best practices across APAC countries.
  • Partner closely with content strategists to ensure the right content is shown for the right target audiences.
  • Understand web analytics and provide deep insights on web performance.
  • Participate in integrated campaign planning and support with web insights & optimizations for campaign websites.
  • Project management experience, with the ability to work through ambiguity and manage competing priorities.
  • Participate in personalization strategy and support web testing & learning agenda.
  • Have an understanding of Search and be able to independently identify current gaps in SEO and SEM strategy.
  • Experience being a strategic partner and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences
  • Experience with communicating web strategy and technical details across teams, locations, and organizations, including non-technical audiences
  • Represent APAC marketing and digital team feedback in global meetings.
Preferred Qualifications:
  • 5-7 years of experience with the technical aspects of running a website, including analytics, UX, technical and content SEO, content management system, and HTML/CSS/JavaScript.
  • Experience using Facebook Business products (Ads Manager, Business Manager, Facebook Pages, Instagram Ads, etc.).
  • Experience with back-end web programming languages like PHP.
  • Basic understanding of SEO and web analytics
  • Basic understanding of digital marketing and paid media.
We regret to inform that only shortlisted candidates will be notified / contacted.

For more information you can email Jonathan in our Singapore office on jon.cabungcal@teksystems.com quoting Job Reference Cabungcal Jonathan 536573 or alternatively, apply here to register your interest.

Job Reference: Cabungcal Jonathan 536573
EA Registration No.: R1548559, Cabungcal Jonathan
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544

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Job Detail

  • Job Id
    JD1296947
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned