Job Description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business \xe2\x80\x93 they were made just right for you.

Responsibilities

• In line with platform growth levers, ideate, create and deliver compelling engagements that bring customers through the marketing funnel with eventual outcome of product conversion on Plan & Invest
• Work with Interactions and MarTech team to create audience strategies and campaign proposals using an array of engagement methods (pushnotes, eDM, OXS, in-app nudges etc)
• Be able to tell stories with data, by tracking, reporting and visualising engagement performance and sharing learnings with team members so as to improve engagement performance based on data
• Work with MarTech and other internal stakeholders (Retail HIAP, Product Managers) to ensure ATL, BTL and in-app nudge messaging are seamlessly aligned in message and tone.
• Support Interactions and MarTech team on campaign planning and go-to-market plans

Requirements

• 2 to 3 years in a digital marketing and/or media role
• A mastery of verbal and written communication as well as presentation skills, a strong sense of EQ and empathy towards others, ability to communicate engagements with an accessible tone of voice, goes without saying
• Has a data driven mindset, and uses data to make decisions and improve marketing performance
• Be a multi-tasker, but with clear time management and prioritization skills. Experience in agile marketing is ideal
• Be open to candid feedback about your performance and seek constructive real-time points as a great way to grow.
• Be a team player and a selfless, collaborative Marketing professional who will naturally go beyond roles and titles to get great work done.
• Good understanding of Ad Tech and knowledge of data visualisation tools, e.g. Excel, Tableau

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

DBS Bank