Job Description

What the role is:

About CPF Board The Central Provident Fund (CPF) Board helps 4 million members save for their retirement, healthcare and housing needs. As the trustee of the nation\'s retirement savings, we serve CPF members knowing that we make a difference. At CPF Board, we believe in developing individuals who are inspired to do their life\'s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. * Purposeful Work - We\'re not just your typical pension fund; we\'re a national social security organization, and we take pride in the difference we make. * Professional Growth - Embark on a journey of learning and skill development. Even though you\'re starting with one organization, you\'re opening doors to a myriad of career opportunities down the road. * People and Culture - Be part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. We treasure our people as our most valuable asset, promoting a culture of respect, diversity, and inclusivity. We believe in ensuring that everyone\'s voice is not just heard but celebrated. Apply for our internship programme and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore. About the Team Media & Publicity Department Strengthen CPFB\'s reputation, sustain Singaporean\'s trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement.

What you will be working on:

What you will be working on In support of the Board\'s email marketing efforts, the intern will work with various stakeholders and vendor to create and deploy electronic direct mailers (eDMs) to members and employers. You will be exposed to the full spectrum of email marketing - from executing the segmentation strategy to supporting the eDM content creation as well as data analysis and optimisation efforts on the eDM channel. Your scope will include, but is not limited to: * End-to-end deployment of eDMs that serve to educate and drive key actions. This includes identifying the right target audience for various eDMs and working with the vendor to set up and schedule the eDM * Supporting the development of eDM content * Management of eDM assets and calendar * Analysing eDM data to derive useful insights * Supporting optimisation efforts such as the development of A/B tests and other research * Supporting paid media requirements on an ad-hoc basis * Other ad-hoc tasks as briefed by supervisor

What we are looking for:

What you can expect During your internship with CPF Board, you can expect: * Learning Opportunities: Gain valuable hands-on experience in email marketing as well as data analytics and research. * Mentorship: Receive guidance and mentorship from experienced digital marketing professionals. * Exposure: You will be exposed to the inner workings of the public service sector, and understand the role of communications in the government sector. * Networking: Connect with professionals in the digital marketing field and build your network within the public service sector. What we are looking for We are seeking candidates who meet the following criteria: * Available full time (5 days/week) * Currently pursuing a Diploma/ Bachelor\'s degree in Marketing, Communications, Social Media, Business or related field * Interest in digital marketing, particularly the use of data-driven approaches to deliver the right messages to intended audiences on the eDM channel * Knowledge of email marketing tools such as Adobe Campaign Standard will be an advantage * Copywriting and graphic design skills. Adobe Photoshop/ Illustrator skills will be a plus To learn more about what it\'s like to work at CPF Board, visit www.cpf.gov.sg/careers.

About Central Provident Fund Board:

At the Central Provident Fund (CPF) Board, we believe in developing individuals who are inspired to do their life\'s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. Purposeful Work - The CPF Board helps 4 million members save for their retirement, healthcare and housing needs. Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that we make a difference. Professional Growth - At CPF Board, you will have the opportunity to learn on the job and pick up new skills and knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead. People and Culture - When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. As an employer, we value our people as our greatest asset, and foster a culture of respect, diversity, and inclusivity, where everyone\'s voice is heard, and contributions are recognised and celebrated. Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.

Central Provident Fund Board