Job Description

What the role is:At #TeamCPF, you're not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life's uncertainties. We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success. Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other's strengths and achieve remarkable results. Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress. At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve. Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.What you will be working on:The Social Media and Digital Marketing (SMDC) Team plays a pivotal role in creating, managing, and optimising content to achieve CPF Board's goals. By producing meaningful and informative content, you will help Singaporeans understand the importance of CPF in their financial planning and retirement readiness. In this role, you will: xe2x80xa2 Execute the strategic roadmap for communication through digital and social media content for the Board, with a particular focus on creating compelling, integrated, and effective native experiences for our members. You will be exposed to the full spectrum of digital and social media marketing to various segments of the population and learn to effectively manage agencies and internal stakeholders. xe2x80xa2 Produce engaging TikTok videos, Instagram stories, static posts, etc. xe2x80xa2 Foster and nurture community engagement across social media platforms. xe2x80xa2 Enhance visibility and engagement of CPF Board's Social Media Platforms and Content through targeted strategies. xe2x80xa2 Coordinate and oversee collaborations with external content creators and social media agencies.What we are looking for:We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team. xe2x80xa2 Currently pursuing a Diploma or a Bachelor's degree in Marketing or Communication studies, or a related field. xe2x80xa2 A strong interest in digital and social media. xe2x80xa2 Excellent verbal and written communication skills. xe2x80xa2 Strong attention to detail. xe2x80xa2 Collaborative mindset and the ability to work effectively within a team. xe2x80xa2 Willingness to adapt and learn in a fast-paced environment. xe2x80xa2 Proactive and self-motivated with a desire to take on new challenges. xe2x80xa2 Copywriting experience, proficiency in Adobe Photoshop/Illustrator, video and photography skills, and knowledge of social media, content management, and analysis tools (e.g., Google Analytics and Adobe Analytics) are advantageous. Position is on a full-time internship basis from Jan - Dec 2025. What you can expect Being part of #TeamCPF means embarking on a challenging and rewarding internship in a workplace that values productivity and growth. Here's what awaits you during your internship with CPF Boar xe2x80xa2 Learning Opportunities: Engage in impactful projects that allow you to apply theoretical concepts to real-world challenges, helping you gain valuable insights and practical experience along the way. xe2x80xa2 Mentorship Guidance: Boost your internship experience with guidance from experienced mentors and supportive peers committed to fostering your growth and helping you thrive. xe2x80xa2 Gain Dynamic Exposure: Gain dynamic exposure, drive innovative solutions, and advance your career through involvement in strategic national projects. xe2x80xa2 Expand Your Network: Forge meaningful relationships and expand your professional circle within the public service sector through curated intern activities and networking events.About Central Provident Fund Board:At the Central Provident Fund (CPF) Board, we believe in developing individuals who are inspired to do their life's best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. Purposeful Work - The CPF Board helps 4 million members save for their retirement, healthcare and housing needs. Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that we make a difference. Professional Growth - At CPF Board, you will have the opportunity to learn on the job and pick up new skills and knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead. People and Culture - When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. As an employer, we value our people as our greatest asset, and foster a culture of respect, diversity, and inclusivity, where everyone's voice is heard, and contributions are recognised and celebrated. Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.

Central Provident Fund Board