Job Description

Role Overview The Account Director works closely with the Business Director and CEO to deliver the best quality work across a suite of clients that meets and exceeds program KPIs and achieves profitability and revenue targets, and identify and win new business.The Account Director applies knowledge and skills to demonstrate autonomy, authoritative judgement, adaptability and responsibility as an expert and teacher.This is a directorial role and requires a degree in Communications, Public Relations or Journalism (or similar), strong computer skills especially in Microsoft Office, eight years' full-time agency experience and proven proficiency to perform tasks required to a high standard.The position reports to the Business Director with whom the person works on a regular basis, and requires accountability for personal and team outputs and outcomes.The Account Director oversees multiple client programs and projects with responsibility for revenues per year/month and line manages Senior Account Executives and Account Managers as required.Knowledge Requirements This position requires specific and in-depth theoretical and technical knowledge of:

• The agency's history, operations and strategic priorities including collaboration within the Havas Village

• The communications industry, theories and practice

• Local politics, society, news, media landscape, influencers and social media

• The agency's clients, their industry sectors, customers and stakeholders/key influencers

• The legal and ethical behavioural expectations of Filipino communication practitioners

• Plan and write highly complex texts

• Plan and present highly complex presentations

• Handle highly complex negotiations

• Manage highly complex client engagement

• Demonstrate highly complex creativity

• Form and direct strategy in an issues and crisis situation

• Plan and direct media relations strategy

• Plan and direct audience insights strategy

• Develop complex communications plans

• Design communications measurement and evaluation tasks

• Monitor and quality assure team output

• For clients under management, oversee client satisfaction monitoring, including regular health checks and an annual client satisfaction survey

• Design and direct business development activities

• Propose and set standards in financial management activity

• Direct and influence stakeholder management

• Uses sophisticated verbal and non-verbal communication strategies for complex workplace negotiation

• Is proactive and demonstrates initiative regularly

• Decides team's purpose and directs team's effectiveness

• Determines problem solving strategies for clients and the agency

• Embeds innovation in everything they do

• Identifies learning needs for the agency and proposes learning strategy

• Evaluates future tasks and helps decide technology needs

• Critically evaluates information in highly specialised written texts

• Proposes appropriate logical and creative strategies in complex communications tasks

• In consultation with the senior lead, own client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner

• Own and drive strong relationships with across multiple levels within the client base, ensuring regular visibility with key contacts

• Know each client's objectives, perspectives, issues and requirements

• Oversee the process of client briefs, including broader HVO briefs with other business units, ensuring the team has a clear understanding of each brief

• Lead and participate in brainstorms

• Develop sound communications strategies, creative executions, accurate budgets and timelines with input from the team, reviewing their contributions and coaching them to develop their skills

• Present strategies and programs to clients and win their approval

• Develop project/program KPIs in conjunction with the team, ensure these are being met and manage client expectations

• Develop client project management plans and oversee the team to ensure these are kept up to date

• Oversee the implementation of programs, projects and/or events in conjunction with the team

• Ensure team members are confident with the client communications objectives, strategy and activities, and have the ability to deliver them

• Oversee timely, accurate and insightful reporting by the team

• Oversee the coordination of quarterly and annual reviews

• Identify influencers of client brands and ensure the team and clients have a realistic and thorough understanding of targeted influencers and the agency's ability to reach them

• Manage workflow by delegating and monitoring works, gathering resources, implementing productivity standards, resolving problems and implementing new procedures as required

• Achieve high levels of client satisfaction, driving and motivating team members to provide superior service whilst maintaining agency profitability

• Understand any client feedback provided, ensuring team members understand the feedback and make changes to work processes where necessary to improve ways of working

• Develop and grow each client's account financially both within the current program and beyond

• Build Red Agency's relationships with senior media and influential contacts in all relevant fields

• Have a deep knowledge of the local lifestyle, politics, news media and social influencers

• Monitor media for potential client relevant issues and provide analysis and counsel to clients

• Monitor client media strategies and ensure they are integrated and aligned and delivering against KPIs

• Ensure team members are communicating and interacting with media contacts on a regular basis

• Take responsibility for high standards of writing, spelling and grammar in all copywriting

• Approve all written work before it goes to clients for approval

• Provide well-constructed feedback to team members so they can improve their writing skills

• Write highly complex communications materials

• Pitch to senior media as required

• Have a sound understanding of current digital channels and social media as marketing tools

• Proactively sell Havas Creatives, HPH and DigitalMedia

• Work with Havas Creatives and HPH to ensure all client social and digital strategies are best-in-class, integrated and aligned

• Ensure social and digital programs are expertly implemented and deliver against agreed KPIs

• Counsel team members to determine if an event is the best strategic option for the client and help manage client expectations

• Ensure team members run events for clients to high standards, meeting or exceeding client expectations

• Lead by example at events by greeting guests with warmth and authenticity, making introductions, explaining facilities, answering questions, and making people feel welcome and special

• Be well presented, well briefed, friendly and sociable at all times

• Oversee timely presentation of post event reports and content such as photography and videos

• Anticipate potential issues which may affect clients

• Develop client issues and crisis management plans as required

• In conjunction with the senior lead, develop strategies to handle complex client issues and crises, coaching team members as required

• Develop accurate client budgets for sign off by the business director

• Ensure client contracts are in place and authorised by appropriate client representatives before work commences

• In conjunction with the CFO, review and understand client contract restraints and monetary obligations and limits

• Oversee the deployment of resources to deliver programs and projects in an effective and profitable manner

• Oversee teams' workloads and communicate any issues to EXECOM

• Manage client expectations when addressing any over or under servicing issues

• Maintain accurate and up-to-date forecasts in the revenue tracker

• Set and monitor the achievement of high performance benchmarks and a positive and proactive attitude

• Present strong leadership qualities to all staff, moving towards the achievement of Red Havas' philosophy, mission, strategy and performance against benchmarks and objectives

• Ensure team members understand their role and responsibilities in delivering programs and projects

• Develop direct reports through on-the-job mentoring, regular meetings, internal and external training opportunities

• Provide senior managers with professional feedback on team members

• Assist in sourcing and recruiting new staff members as required

• Own a section of generating, developing and securing new business for the agency including identifying targets, setting up credentials meetings, attending briefing meetings, translating the brief internally, leading brainstorming sessions, developing and pitching strategic and creative communications programs and ultimately winning new business

• Present confidently at pitch meetings and tissue sessions as required

• Proactively recommend additional projects to existing clients

• Develop a strong knowledge and understanding of the local and international public relations and marketing industries and communicate this knowledge internally and with clients

• Be seen to be leading collaboration with the Swarm

• 8 hour shift