Company DescriptionDigitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscapeAs an Account Manager at Digitas, you will be responsible for helping to drive customer loyalty and retention through the delivery of insights and targeted customer communications. Working alongside the CRM team, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation.The role requires you to work closely with clients to manage monthly newsletters, ensuring the timely deployment of marketing and transactional emails. You will be responsible for creating, testing, scheduling, and deployment of all customer email campaigns using the Oracle Responsys platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. You will track the monthly performance of emails and communicate their performance. Additionally, you will develop programs to identify the optimal deployment times for emails, segment the email database to identify and target actives, lapsers and dormant users with specific campaigns, and manage the delivery of tactical lifecycle email campaigns. This will facilitate the measurement of targeted tactical onboarding, reactivation and retention campaigns.This role also includes managing mid-level client relationship on a day-to-day basis, as well as the internal teams (strategy, creative, technology, data, and operations) to ensure the highest-level performance and growth. The role requires the candidate to be a digital native, commercially inclined, organized, meticulous, collaborative, with a confident and persuasive approach to facilitate client and internal team leadership.
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