Job Description

Insights

Kantar is the world's leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

Job Details

We are seeking an Analyst to support the Brand practice area within Kantar's Consulting division. These teams help clients find new sources of growth through strategic foresight and innovation and by understanding how brands meaningfully connect with people amid the changing cultural and consumer landscape. Our clients span the Fortune 500 with broad industry application.

The Analyst's primary responsibility is to add value to client deliverables by conducting research, identifying quality insights, developing compelling and presentations, and participating in client briefings, meetings and workshops. Experience in consumer insight, innovation and brand consulting and activation a big plus.

Responsibilities

• Contribute to client engagements through the delivery of high-quality work to team members and demonstrating green shoots of critical thinking and storytelling
• Analyze proprietary Kantar consumer data and external sources to identify, interpret and translate it for use in our innovation, brand strategy projects.
• Contributing to collaborative brainstorms, creative ideation and problem-solving
• Support multiple, simultaneous projects and support more senior level consultants in the delivery of projects, taking ownership developing high-quality client deliverables
• Distill relevant insights into recommendations for our clients (e.g., marketing communications, brand strategy/positioning, consumer targeting, corporate strategy, innovation and new product/service development, category or portfolio strategy, etc.)
• Assist in presenting brand and cultural insights, implications, and recommendations to our clients
• Support meeting logistics both internally and with clients (room setup, note taking, etc.)
• Occasional travel required (upon resumption of in-person meetings)

Qualifications

• 1-3 years of experience
• Degree, preferably in the social sciences or related disciplines (Branding, Marketing, Behavioural Economics)
• Excellent written and verbal communication skills with a creative approach to story-telling and visual presentation of information
• Excellent interpersonal skills and a desire to collaborate with others
• Ability to synthesize and translate data (soft and hard) from primary research and other sources into a cohesive and compelling storyline
• Ability to think strategically and work in teams to support the development of insights, implications, and recommendations for our clients
• Passion around consumers and strategizing to help brands grow
• Plugged in, well versed in culture & media landscape: art, design, films, music, organizing, influencers, memes, online behaviour, niche subreddits, brand activity, etc.
• Excellent critical thinking skills, problem solving skills, organization and time management skills and superior attention to detail
• Endless curiosity about human behaviour and an ability to understand the consumer and how they interact with brands
• Strong work ethic with a client-first approach to service and relationship building and a strong desire to exceed expectations
• Ability to take initiative and to work both independently and within a team
• Excellent working knowledge of Microsoft Office, particularly Excel and PowerPoint.

Country

Singapore

Location

Singapore, Scotts Road

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we're flexible in our approach to ensure people feel included and accepted. We're committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you're not a perfect fit, we'd love to receive your application and talk to you about this job or others at Kantar.