Job Description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.:Role and ResponsibilityTranslates business objectives and brand positioning into consumer experience strategies prioritized and allocated across E2E consumer journey touchpointsDrives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated consumer experienceMakes recommendations on how to best deploy demand generation $ (A&M) across portfolio and geographic opportunities aligned with the prioritized portfolios and programs to meet business group growth objectivesDevelops E2E playbooks including demand generation mix recommendations across brand, digital, eCom and shopper activitiesDevelops master content to support E2E playbook recommendations and area adaptation/activation for the prioritized programs and relevant country-initiated programsShares guidelines from GMC (standards, tools/best practices and procedures) with countriesSupports portfolios in branding efforts and reinforces corporate brand direction. Champions Brand activities and best practices to ensure consistent consumer brand experience(s) and growth activitiesLeads strategic brand management by supporting the Business and Portfolio leadersEnforces governance for content, brand usage, and visual/verbal/written/image identityEngages closely with country team on execution of Area-led programs as well as locally initiated campaigns and ensures it drives program objectivesDefines actions to take with portfolio marketers to ensure brand actions are taken that both immediately support growth of the portfolio as well as complement the direction of the brand strategyEnsures consistent brand strategy is managed through all marketing functions, areas and consumer touch pointsCollaborates with the 3M global Design team and Area Consumer Insights team on visual identity, new brandsCoordinates with Insights and Data Analytics teams to build a robust cross-platform measurement framework on brand (i.e. brand equity, brand health, POS)QualificationBachelor\xe2\x80\x99s degree or abovePreferred Min. 5 years of experience of consumer industryExperienced team leader with strong individual and team development skills, preferably with regional experienceExperience developing branding and integrated marketing strategiesExperience in brand advertising and deployment for local adaptationExperience in digital demand generation strategy and executionExperience in measuring marketing effectiveness and marketing KPIs to shape strategyWork location:Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)This position does not require relocation. Employees from any of the following target locations may apply:
Singapore, India, Thaliand, Philippines, Austrailia, New Zealand\xe2\x80\x8bLearn more about 3M\xe2\x80\x99s creative solutions to the world\xe2\x80\x99s problems at www.3M.com or on Twitter @3M.Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M\xe2\x80\x99s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.3M Global Terms of Use and Privacy StatementCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.

3M