Job Description

Qui sommes-nous ?
Pierre Fabre est le 2\xc3\xa8me laboratoire dermo-cosm\xc3\xa9tique mondial, le 2\xc3\xa8me groupe pharmaceutique priv\xc3\xa9 fran\xc3\xa7ais et le leader des produits vendus hors prescription dans les pharmacies en France.
Son portefeuille compte plusieurs franchises m\xc3\xa9dicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Av\xc3\xa8ne, Klorane, Ducray, Ren\xc3\xa9 Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.
Implant\xc3\xa9 depuis toujours en r\xc3\xa9gion Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie pr\xc3\xa8s de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est d\xc3\xa9tenu \xc3\xa0 86% par la Fondation Pierre Fabre, une fondation reconnue dutilit\xc3\xa9 publique, et secondairement par ses collaborateurs \xc3\xa0 travers un plan dactionnariat salari\xc3\xa9.
En 2019, Ecocert Environnement a \xc3\xa9valu\xc3\xa9 la d\xc3\xa9marche de responsabilit\xc3\xa9 soci\xc3\xa9tale et environnementale du Groupe selon la norme ISO 26000 du d\xc3\xa9veloppement durable et lui a attribu\xc3\xa9 le niveau \xc2\xab Excellence \xc2\xbb.
Pierre Fabre est reconnu comme lun des \xc2\xab Meilleurs Employeurs du Monde 2021 \xc2\xbb par Forbes. Notre groupe est class\xc3\xa9 dans le Top 3 de lindustrie cosm\xc3\xa9tique et dans le Top 10 de lindustrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font pr\xc3\xa9server notre ind\xc3\xa9pendance et vivre notre raison d\'\xc3\xaatre.
Votre mission
Company website :
Pierre Fabre | A French pharmaceutical and dermocosmetics group (pierre-fabre.com)

ROLE:
You will be the marketing leader and expert for ASEAN & SOUTH ASIA territories and responsible for regional product strategies, forecast, budget and marketing campaign development (offline and online including Ecommerce). You will deliver recommendations and support our local distributors, guiding their local teams according to headquarter and brands strategies.

Countries: Indonesia, Malaysia, Philippines, Thailand, India, Bangladesh, Maldives.

Structure of the Team: another Product Manager is supporting the team with who you will split the perimeter. Reporting line Marketing Director / Export Manager

MAIN MISSIONS:
In close collaboration with sales teams, Digital marketing & e-retail for your area:

• Participate in the development of a local marketing strategy
• Adapt consumer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
• Take responsibility for implementing the omni-channel marketing activation plan in your area and monitor its application in relation to field teams
• Ensure correct adoption of the brand/franchise image and values locally
• Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
• Contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
• Measure the performance of omni-channel marketing action plans and propose plans for improvement
• Participate in drawing up and tracking the budgets and key performance indicators for the department

CONCRETELY:
Campaign Activation

• Participate in the definition of the 360\xc2\xba marketing strategies for each brand and each country and support the distributors in the implementation of these strategies while respecting the allocated

budgets.

• Analyse products launches and omnichannel campaigns and measure return on investment to implement corrective actions and new orientations if necessary.
• Development of marketing tools (POS, Merchandising, Digital, E-Commerce) on ASEAN & SOUTH ASIA level to generate more harmonization of our brand image and on a regional level to create synergies, by ensuring they are in line with the brands standards and regulatory constraints
• Organize and participate in communication events such as podiums, live streaming, consumer workshops, or media/ KOL events when necessary.

Category management

• Support in the adaptation of HQ business and products strategies for Local context to achieve business KPIS and communication of new marketing launches, materials, and best practices to local partners to support them in launch preparation
• Definition of the assortment per country with pricing strategy and recommendation for all new product launches
• Competitor monitoring and deep market analysis to provide insights regarding potential business area (analysis of local sales report, Nielsen report)
• Collaborate with Finance and Logistic teams for novelty forecasts and supervision of the whole forecast process for assigned markets by making sure they are in line with the marketing plan and budget objectives (analysis in value and units on monthly basis).
• Responsible for budget and follow-up of retail products & samples orders with Finance team in order to provide adjustments with local partners
• Follow up on product codes changes as well as formulas, packaging and updates of order forms in partnership with internal Regulatory team by ensuring products registration are implemented on due time according to the marketing plan
• Provide on monthly basis a business/marketing recap of brand performance / promotion activities with qualitative and quantitative summary, trends, competitor's activities after communication with the distributors, and participate in the preparation of all reporting
• Regular product marketing and category insights meeting with corporate to support innovation strategies

KEY COMPETENCIES:

• Ability to work in a multicultural environment with several stakeholders and brands.
• Excellent communication skills with multicultural teams, French headquarters and local partners
• Very well organized, rigorous with a sense of details
• Cooperative, proactive, and strong ability to drive and own projects
• Positive mindset with a can-do spirit
• Ability to travel for business meetings or events
• A plus to have either local market experiences or export market models with distributors
• Passionate about the Beauty industry and trends

Qui \xc3\xaates-vous ?
Nous sommes convaincus que la diversit\xc3\xa9 est une source d\xc3\xa9panouissement, d\xc3\xa9quilibre social et de compl\xc3\xa9mentarit\xc3\xa9 pour nos collaborateurs, nos offres sont donc ouvertes \xc3\xa0 toutes et tous sans restriction.