Work closely with Brand Manager to strategize all brand related activities (ATL & BTL) across all levels with strong focus on retail and client experiences.
Effective A&P budget control and management.
Being data centric. Analyze brand-related analytics and commercial performance and demonstrates the ability to provide 360 degree business review using brand related analytics (trend, competitors, business reports).
Media & Digital
Oversee the media planning and able to translate overall communication guidelines into local plan.
Evaluate effectiveness and performance of all media buys.
Work closely with retailers, agencies, publishers and HQ on advertising and digiting marketing (SEO, social media calendar and content) for quality brand exposure and ROI
Build and maintain strong relationships with media partner, influencers and stakeholders to generate qualitative media coverage.
Reports and Presentation
Evaluate post-campaign performance regularly (event & media buy) to ensure KPIs are met and provide recommendations and improvement.
Proactively research and track competitors\' animation and promotion best practices to strengthen brand plans.
Leadership
Coach and mentor team members (Brand Coordinate and Executives) to achieve KPIs and career progression.
Provide clear direction and guidance to ensure timely delivery on tasks.
Develop and maintain a high-performance team through effective leadership and collaboration.
Job Requirements:
Deep understanding of the luxury market
Proactive and solution-focused approached
Excellent leadership, communication and problem-solving skills
Strong media landscape knowledge and network
Ability to work closely with senior stakeholders and represent the brand with confidence
Watch industry knowledge is not essential
Event management experience in the luxury sector.
Next Step:
Interested applicants may whatsapp Reuben +65 9898 0874 with your latest updated resume.
Alternatively, you may also email your resume to reuben.tan@adecco.com
Only shortlisted candidates will be contacted.
EA Personnel : Reuben Tan EA License No: 91C2918 Personnel Registration Number: R1988600Reuben TanDirect Line: +65 6697 7799 EA License No: 91C2918 Personnel Registration Number: R1988600