Job Description

An Assistant Cluster Marketing Communications Manager (PR) will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.

What will I be doing?
As Assistant Cluster Marketing Communications Manager (PR), you will be assisting the Director of Marketing Communication (PR) develop and implement the marketing and PR plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, a Marketing Manager will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual cluster PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
• Act as key media liaison in local market, pitching relevant and interesting stories that support the hotel and brand reputation \xe2\x80\x93 including MICE, F&B, spa, architecture and design etc
• Manage all internal communications initiatives and strategies to include developing stories, filming, responding to requests quickly, sharing information with key stakeholders and ensuring all written work is accurate, professional and brand compliant
• Identify PR opportunities using competitive environment analysis, topical news and consumer trends
• Seek to develop positive links with bloggers
• Support individual brand initiatives and ensure global and regional campaigns are supported effectively through all available channels
• Develop and manage relations with key media contacts \xe2\x80\x93 maintain and update media database
• Organise one-on-one interviews for GM and key HODs, and support with pre-prepared Q&A documents
• Evaluate media familiarisation trip requests and, where appropriate, organise and develop a newsworthy programme of activity designed to be informative and entertaining
• Co-ordinate local media events where relevant
• Respond to customer postings as appropriate tackling any customer complaints/issues and seeking to \xe2\x80\x98engage\xe2\x80\x99 with customers at all opportunities using relevant tools/techniques
• Seek to grow social media followers and to enhance interaction with customers on these sites
• With guidance from corporate communications, develop strong media links within the local markets to promote a positive image of the hotels
• Drive growth of customer database opt-ins via social media
• Responsible for measuring key performance indicators relating to all PR activities, promotions and campaigns, and producing performance reports for all key stakeholders including daily media monitoring and coverage reports
• Manage the roll out of PR initiatives to support the hotels in meeting their revenue targets, also by leveraging key function activity with regional marketing, regional communications, eCommerce, marketing operations, strategic partnerships and HHonors and third party distribution

Managing Execution

• Assist in any issues/crisis management as appropriate, acting as key hotel support for media relations
• Communicate clearly with hotel senior executives, corporate communications and with customers via all hotel communication channels and social media sites
• Achieve agreed performance goals and PR objectives of role set out by the Director of Marketing Communications (PR).
• Oversee all PR projects in line with resources and budget objectives
• Manage internal communications at cluster level and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote local, regional and global cascade.
• Ensure full brand compliance across all PR initiatives at cluster level
• Regularly check hotel website content (both brand.com and other) to ensure information is accurate, up to date and well presented
• Participate in all internal and external PR meetings and attend relevant industry events.
• Respond quickly and efficiently to all internal and external requests
• Undertake any reasonable task or function requested by the Line Manager to a high standard and a professional manner

Building Relationships

• Work as part of the commercial hotel teams, engaging positively and constructively with colleagues and sharing accountability for maintaining the integrity and positioning of the hotels and brand
• Ensure regular liaison with hotel operations team seeking out newsworthy stories and offering communications advice as and when required
• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Develop and maintain good working relationships with various levels of Hilton\xe2\x80\x99s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnerships teams
• Establish and develop effective working relationships with media representatives
• Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a \xe2\x80\x98can do\xe2\x80\x99 and customer focused attitude, providing peer support, cross-functional and across regions
• Carry out any other reasonable tasks or duties assigned by Cluster Director of Marketing Communications (PR) or management.

What are we looking for?
As an Assistant Cluster Marketing Communications Manager (PR) serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• At least two years of professional experience working in digital marketing/communications is highly desirable. A degree in a relevant field is preferred, but not required
• Must be tech-literate, possess design abilities, and up to speed on latest digital marketing and communication strategies and trends; fluent in relevant software programs, including Photoshop, MS Office, Excel, Google Suite, and video editing software (e.g. iMovie, Final Cut Pro); email marketing and database software
• Must be able to work well in a fast-paced changing environment, handling multiple tasks and deadlines
• Excellent organization skills, communication skills, and superior attention to detail
• Collaborative with other team members, while also being able to work independently on particular projects and tasks
• Ability to remain flexible in planning, particularly as logistics and plans develop
• Creative thinker and solution finder
• Welcoming demeanor and positive attitude
• Ability to collect, sort, analyze, and interpret data points to inform marketing initiatives
• Must be able to work some evenings and weekends for special events.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous experience of working in a PR role in the hotel industry
• Qualifications in project and time management
• Able to speak further key business languages
• Knowledge of computer design/graphic software
• Master\xe2\x80\x99s degree in Business, Communications or Marketing
• Qualifications or courses relating to creative, descriptive or effective writing
• Experience of working with key marketing partnerships, media and design agencies

What benefits will I receive?

Your benefits will include holiday entitlement - as an employee you will become a member of \xe2\x80\x98Go Hilton\xe2\x80\x99 Programme which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.

Hilton