Job Description

Overview of Role

As the Cluster Marketing Communications Manager, you will be responsible for developing and implementing effective marketing strategies to promote the hotel\'s brand, increase consumer awareness, and achieve business goals. You will work closely with the Cluster Director of Marketing Communications and oversee a team consisting of an Assistant Cluster Marketing Communications Manager and a Cluster Marketing Communications Executive.

What will it be like to work for this Conrad Brand?

We are more than a place to stay; we are a place to Stay Inspired. Our job is to discover what inspires our Guests so that we may ensure an experience of a lifetime. Our job is also to discover what motivates and inspires each of us to consistently provide luxury service.

At Conrad, we take the time to understand the wants, needs and desires that make each of our Guests unique. Then we can create a stylish luxury experience that\xe2\x80\x99s uniquely personal, deeply memorable and, above all, smart.

As a Team Member, your goal is to provide the world\xe2\x80\x99s most personal service, tailored to each individual; to deliver service so smart, it allows the Guest to be more focused, more connected, more relaxed.

Making connections is the cornerstone of providing smart luxury service. Our four Service Principles all take root in our ability, as Team Members, to make connections with our Guests.

Staying inspired to live these service principles requires us to:

Consistently apply luxury skills.

Work as a seamless team.

Feel empowered.

Keeping our Guests inspired requires us to help them:

Feel engaged.

Feel at home.

Feel pampered.

Feel special.

You are the face of the brand to our Guests. It is important to understand that of all the people who are part of the Conrad team, the most important is you.

You determine whether our brand makes that connection with the Guest. Your commitment to caring for each Guest determines whether they want to be at a Conrad hotel\xe2\x80\x94more specifically, at YOUR Conrad hotel.

To represent our brand, you must consistently practice the skills of a leader in luxury.

As a team, we build each other up, and together we learn and grow.

What will I be doing?

Specifically, a Cluster Marketing Communications Manager you will perform the following tasks to the highest standards:

What are we looking for?

\xc2\xb7 Team Leadership: Lead and direct a team, including the Assistant Cluster Marketing Communications Manager and the Cluster Marketing Communications Executive. Delegate responsibilities, provide guidance, coaching, and feedback to ensure collaborative efforts towards the hotel\'s marketing objectives.

\xc2\xb7 Hotel-Level Brand Messaging: Develop and implement differentiated brand messaging strategies at the hotel level, aligned with Conrad brand pillars, to bring the brand promise to life, ensure consistency, and differentiate the hotel from competitors. Monitor and maintain brand guidelines, ensure brand compliance in all marketing materials, and manage brand assets.

\xc2\xb7 Marketing Strategy and Campaign Execution: Develop comprehensive marketing strategies aligned with the hotel\'s brand positioning and business goals. Oversee the execution of marketing campaigns across various channels, coordinating with internal teams, external partners, and vendors. Monitor campaign performance and make data-driven recommendations for optimization.

\xc2\xb7 Digital Marketing: Work closely with the Marketing & Ecommerce Consulting Centre to monitor and analyze performance metrics, make data-driven decisions, and optimize marketing efforts for maximum results and return on investment (ROI).

\xc2\xb7 Social Media Management: Manage the hotel\'s social media presence, including content creation, scheduling, and monitoring of social media channels. Provide guidance and support to the Assistant Cluster Marketing Communications Manager and the Cluster Marketing Communications Executive in their social media efforts to drive consumer engagement and promote the hotel\'s offerings.

\xc2\xb7 Performance Monitoring and Reporting: Analyze marketing performance metrics, such as website analytics, social media analytics, and campaign results. Provide regular reports to the Cluster Director of Marketing Communications and other stakeholders. Use performance insights to continuously optimize marketing strategies and tactics and make data-driven recommendations for future campaigns.

\xc2\xb7 Team Development: Support the professional growth of direct report team members through training, mentoring, and opportunities for development. Foster a positive and collaborative team environment that promotes teamwork, creativity, and innovation.

\xc2\xb7 Industry Trends and Innovation: Stay updated with industry trends, best practices, and innovations in marketing communications, digital marketing, and social media management. Conduct research, attend industry events, and network with peers to stay abreast of the latest developments. Share relevant insights and recommendations with the Cluster Director of Marketing Communications and the team to ensure the hotel\'s marketing strategies remain competitive, effective, and differentiated from competitors.

\xc2\xb7 Budgeting: Effectively managing the marketing budget, including planning, tracking, and reporting on expenses, to ensure marketing initiatives are implemented within budget constraints.

What are we looking for?

• 5+ years of successful integrated marketing experience in hospitality, travel, or luxury goods.

• Proficient in digital marketing, content creation, social media management, email marketing, and website management.

• Strategic thinker with strong problem-solving skills and data-driven approach.

• Excellent written and verbal communication skills, with ability to create compelling content and communicate effectively.

• Collaborative mindset, able to work with cross-functional teams and external agencies.

• Proactive and self-motivated with strong attention to detail and ability to meet deadlines.

• Up-to-date knowledge of marketing trends, technologies, and best practices.

• Tech-literate with design abilities and proficiency in relevant software.

• Strong leadership skills, able to provide direction and coaching.

• Bachelor\'s degree in marketing or equivalent experience.

What benefits will I receive?

Your benefits will include holiday entitlement - as an employee you will become a member of \xe2\x80\x98Go Hilton\xe2\x80\x99 Programme which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners. We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide.

Hilton