Job Description

Job Responsibilities * Set up and manage digital marketing strategies across a markets (local and overseas) * Lead a team of highly talented digital marketers and provide strategic direction as Job Responsibilities Set up and manage digital marketing strategies across a markets (local and overseas) Lead a team of highly talented digital marketers and provide strategic direction as well as executional guidance for day-to-day tasks Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, Digital Content and UX/UI Continually drive for team development and learning opportunities Research on customer and product trends, and identify new opportunities to drive digital growth Analyze web traffic metrics and suggest solutions to boost desktop and mobile performance Audit and recommend solutions to grow SEO, Performance Marketing and social media channels in terms of sales and profitability Drive content strategy by uncovering user and product trends Deep dive into Google Analytics as well as other measuring platforms to gain digital performance insights Ensure all traffic channels perform optimally by setting relevant KPIs as well as measuring key metrics Build a strong social strategy to grow followers, brand interest and engagement Liaise with Integrated Marketing, eIT, CRM, PRs, Sales, Design and Creative teams to optimize customer experience and ensure brand consistency Identify gaps in digital channels and marketing strategies, and offer long and short-term strategies and tactics Ensure brand consistency through all marketing channels and efforts Stay up-to-date with digital technology developments pertaining to mobile apps, UX enhancement tools, A/B testing tools Establish a strong web presence to gain new online customers and grow retention rate Requirements BSc degree in Marketing, Advertising, Business or relevant field Impressive track record as a Digital Marketing strategist or Performance Marketing manager At least 1-2 years' experience implementing and optimizing Google Ads, Facebook and -affiliate campaigns Knowledge of web analytics tools like Google Analytics Familiarity with tracking tools and setting up measuring strategies Updated on key technological trends pertaining to E-commerce Excellent verbal and written communication skills Strong analytical and project management skills We regret that only shortlisted applicants would be contacted. .We thank you for your application, and regret to inform you that only shortlisted candidates will be notified. Please allow us up to 3-4 weeks to process your application. All resumes will be kept strictly confidential.