Job Description

Join us as a Assistant Digital Marketing Manager. Under the guidance of the Director of Marketing Communications, the responsibility of this role would be responsible to plan, direct, coordinate, impl Join us as a Assistant Digital Marketing Manager. Under the guidance of the Director of Marketing Communications, the responsibility of this role would be responsible to plan, direct, coordinate, implement and monitoring of all hotel's digital activities including email marketing and social media marketing solutions/campaigns. Main Responsibilities include: Develop effective digital marketing strategy & campaigns to drive leads and bookings/revenue via the hotel's e-commerce channels for rooms, F&B, meetings and weddings (e.g. OTA, F&B reservation portals, hotel's websites, 3rd party sites & GDS). Conceptualize, develop and execute strategy for paid media including but not limited to SEM, PPC, display retargeting etc. Ensure digital ad targets and ROAS benchmarks are met. Take ownership of the hotel's websites, Copywriting required. Create, monitor and optimize ads managed directly by the hotel, ensuring that images, copy and bids are optimized for maximum impact. Implement SEO best practices and work with website developer and SEO agency to optimize websites, troubleshoot technical problems, ensure relevant codes/metadata (and others where relevant) are timely updated. Ensure websites and OTA audits are completed monthly to reflect correct information online, and take steps to update information in a timely manner. Conduct market and competitor survey to ensure the hotel is on track with the evolving digital marketing solutions. Evaluate emerging online technologies and provide perspective for adoption where appropriate. Email Marketing Manage email marketing database and regulate processes to ensure local governance. Publicize hotel's promotions and engage with target audience through email marketing campaigns. Plan EDM calendar, create and execute EDM blasts timely. Grow EDM database for the hotel's business segments - rooms, F&B, weddings & meetings and analyze insights and ensure EDMs blast maintain a healthy open rate, CTR etc. Social Media Plan social media calendar and develop concepts with engaging content creation to heighten social media presence across key social networks (i.e. Facebook, Instagram, TikTok and LinkedIn). Capture photos for publishing on social media and film/edit clips for reels/TikTok. Detailed analytics of all social media activity to define effectiveness of past, present and future activity including demographics, reach and ROI. Grow reach and conceptualize strategies for Influencer Marketing campaigns. Engage with key opinion leaders and media through social media to enhance brand awareness and grow share of voice. Take on the role of a Community Manager to engage with followers on various social media platform, reply to DMs, comments and reviews where assigned. What we need from you Diploma/Degree in Business/Marketing with at least 2 years of experience in a similar capacity. Excellent interpersonal, communication and written English skills Willing to drive social media awareness and engage online communities Employee Benefits: Competitive remuneration that commensurate with skills and knowledge. Health and dental insurance. Birthday off / Duty meal / Laundry Training and Development Opportunities. Up to 50% F&B discount at IHG Hotels selected restaurants. Special employee hotel accommodation rates at all IHG Hotels worldwide What we offer: In return for your hard work, you can look forward to a highly competitive salary and benefits package - What's more, because your career will be as unique as you are, we'll give you all the tailored support you need to make a great start, be involved and grow. So whoever you are, whatever you love doing, if you're ready to make the move to a great new career opportunity, we'll make sure you'll have Room to be yourself. Find out more by going to Have a question and prefer to message us via Telegram Feel free to drop us a message at our telegram bot