Job Description

Responsibilities:

• Responsible for developing, implementing and executing the current website to deliver the desired digital experience.
• Experience in conceptualizing, proposing, planning and executing online marketing content and campaigns to drive web traffic and engagement
• Plan and execute digital marketing, including but not limited to SEO / SEM, social media and microsite/display advertising campaigns.
• Design, build and maintain social media presence.
• Efficient management of customer conversations on social media.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Degree Holder in related discipline
• At least 5 years of working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, social media, online advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (eg. Google Analytics, Ahrefs, etc)
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and contraints.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Coaching and subordinate involvement
• Bilingual in English and Mandarin
• Good team player
• Self-motivated yet customer-focused
• Knowledge of the luxury market would be advantageous.
• Able to work during weekends or after working hours when necessary