Acquisition and lead generation & nurturing for undergraduate and postgraduate portfolios
Formulate lead generation & nurturing strategy to achieve KPIs set
Create content, oversee and nurture campaigns for lead generation
Incorporate testing and growth hacking tactics
Optimise pipeline and increase conversion rates
Reduce time to convert and customer acquisition cost
Track, analyse and report on effectiveness of lead generation & nurturing campaigns monthly
Content and social media marketing
Stay updated on and provide counsel on current best practices in content and social media marketing
Develop content strategy in conjunction with content team and manage the development of content to drive awareness and engagement for each programme
Promote content through social advertising and distribute it targeted manner in accordance with its intended audience
Market and consumer intelligence
Monitor user-generated content to understand the insights generated from user/influencer activities related to the brand, as well as create content aligned with audience interest.
Stay on top of consumer insights/sentiment and the broader IHL (Institute of Higher Learning) landscape that will impact marketing
Brand governance and leadership
Provide counsel to key internal stakeholders on SMU brand guidelines
Ensure day-to-day marketing and product communications are consistent with brand guidelines
Budget, project, and stakeholder management
Manage and optimise advertising and promotional budget in the most cost-efficient way to achieve KPIs set
Manage timelines and marketing campaign plans, including internal/external stakeholders and signoffs, to ensure close adherence to timelines
Maintain effective and collaborative relationships with key internal and external stakeholders
Team supervision and development
Oversee, develop and nurture a lean team of marketing talents
Training and development
Educate team and internal stakeholders on current best practices in digital marketing
Qualifications:
Bachelor degree, preferably in business or Marketing
Minimum 8 years of experience in digital agency or client-side experience in a digital marketing role, of which at least 4 years are in lead generation and 3 years are in a supervisory position
Successful track record in lead generation and increasing conversions via digital and social media channels
Regional experience in marketing in South East Asia is mandatory
Strategic thinker with strong execution capability
Data-driven mindset and a passion for new technology
Excellent stakeholder management and communication skills, both verbal and written
Result-oriented and proactive problem solver with superb organizational, time-management and project management skills
Team player, effective collaborator with a high success rate in influencing outcomes
Experience in utilizing Google Analytics, marketing automation and CRM solutions
Experience in user journey mapping, persona development and user testing
Knowledge of HTML
Experience with Drupal CMS; content and social media marketing, SEO; IHL
Experience in conducting training/workshops
Other Information:
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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
About Us:
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
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