Job Description

Communications and Marketing

Short Description

Reporting to the Associate Vice President (Strategic Partnership & Engagement), the Assistant Director (Communications and Marketing) is a key member of the Communications and Marketing Team who is responsible for development and implementing a communications and marketing strategy for the University.

• Develop, lead, and execute integrated marketing communications strategies across all channels to advance the university\'s reputation and promote its programmes and initiatives.
• Conceptualise media engagement strategies for the university, which includes but not limited to building and maintaining a strong and productive relationship with the media and cultivating new contacts.
• Work with schools and centres to develop quality and targeted marketing strategies to meet their specific needs within the university\'s overall communications and marketing strategy.
• Provide strategic communications advice and support in areas such as digital marketing, content development and media engagement, working hand in hand with the team to deliver the best communications impact.
• Engage in planning and running of media briefings, media interviews and media events to ensure favourable and on-target media of the university.
• Track and report performance of multi-channel digital marketing campaigns on a regular basis; measure and evaluate progress; set benchmarks and provide analysis and optimisation recommendations for ongoing and future communications and marketing campaigns.
• Oversee planning, coordination, and execution of events as well as set standards for the effective and efficient management of events to ensure a positive stakeholder experience.
• Engage in crisis communications planning and management for the university.
• Plan, manage and track the team\'s budget and ensure strategic utilisation to fulfil the identified scope and projects.
• Perform other related duties as assigned.

• At least a bachelor\'s degree or higher, preferably in communication or marketing, with at least 12 years of relevant working experience in communications and marketing functions.
• A successful track record of developing, leading, and rolling out Integrated Marketing Communications programmes.
• Have an established network of media contacts, and a proven ability to identify communications opportunities beyond conventional media.
• Experience in strategic PR and marketing counsel and strategies.
• A team player who is resourceful, detail oriented and able to manage multiple projects.
• Have good leadership skills with ability to engender trust and teamwork among staff.
• Excellent stakeholder management with excellent interpersonal, facilitation and communication skills.
• Keen ability to create interesting news angles, innovative thinking for breakthrough ideas.
• Experience in interfacing with external vendors and marketing agencies.
• Strong problem solving and analytical skills.
• Always observe a code of strict confidentiality.

Times Higher Education