Job Description

Job no: 492357
Work type: Permanent
Location: Singapore
Categories: Marketing Communications and Content

About DesignSingapore Council Pte Ltd (Dsg) DesignSingapore Council\xe2\x80\x99s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. The Dsg is a subsidiary of the Singapore Economic Development Board. About the Marketing Communications and Content (MCC) Unit To develop Singapore into a thriving innovation-driven economy and loveable city by design, the MCC unit raises the level of design appreciation on home ground by amplifying Dsg\xe2\x80\x99s initiatives, publicising Singapore design and designers, and advocating the impact and value of design. The unit also advances the Singapore Design Brand internationally, elevating Singapore\xe2\x80\x99s reputation as a leading UNESCO Creative City of Design and a thought leader for Global-Asian design excellence. About this Role Are you a strong communicator and passionate about headlining impactful Integrated Marketing Communications campaigns, and owning their successful execution? As an Assistant Director with the DesignSingapore Council\xe2\x80\x99s (Dsg) MCC unit, you will lead a small team and play an integral role in amplifying the work of Dsg in helping businesses adopt design for growth, building a future-ready workforce of design-thinkers, and more. A typical day for you might look like this:

• As you love taking on exciting challenges, you get a kick out of integrating and optimising all essential components of the marketing mix including: earned (eg: media and influencer relations, bylines, speaking opportunities); paid (eg: advertorials, boosted content); owned (eg: website, content marketing, videos) and shared (eg: organic social) media to ensure that critical messaging and communications strategies are consistent across all channels, and deliver maximum communications impact.
• You are constantly flexing your critical thinking abilities into developing, leading and executing integrated marketing communications strategies and programmes across all channels - to advance Dsg\xe2\x80\x99s corporate reputation and promote its programmes and initiatives; drive greater understanding of the value and impact of design; and elevate the Singapore design brand.
• You take ownership of your relationship with internal stakeholders, and will provide strategic communications counsel and support in areas like digital marketing, branding, content development and media engagement, working hand in hand with them to ensure successful project outcomes.
• You love learning new things, and will quickly seek to learn about the design industry, Dsg and the universe of its stakeholders in order to create, curate and distribute relevant and compelling content to inspire specific target audience groups into action.
• You are motivated and driven, and will continuously seek to drive positive coverage of Dsg programmes/initiatives through both mainstream and alternative media, including amplification, and are always on the lookout for advocates and thought leadership opportunities.

Requirements This role is all about constantly creating fresh new opportunities for Dsg and the Singapore design brand. You must have/be:

• A mature and responsible marketing communications professional with a minimum of 10 years of relevant experience in a corporate communications or marketing communications role and has experience leading a team. Work experience in both the public and private sectors would be great. PR agency experience would also be advantageous.
• A successful track record of developing, leading and rolling out Integrated Marketing Communications programmes.
• A strong understanding of the spectrum of Integrated Marketing Communications tools, an established network of press contacts, and a proven ability to identify communications opportunities beyond conventional media.
• Excellent organisational and time-management skills, be a proactive problem solver and have the ability to lead and manage projects.
• Great teamwork skills, with a good ability to influence outcomes as an effective collaborator and negotiator.
• Strong written and verbal communication skills.
• Bachelor\xe2\x80\x99s degree, preferably specialising in Mass Communications, Public Relations and Marketing.
• A high energy individual who is hands-on, result-oriented and self-directed.

Advertised: 20 Apr 2023 Singapore Standard Time
Applications close: 20 May 2023 Singapore Standard Time