Job Description

[What the role is]

This role oversees the Branded Entertainment Partnerships (BEP) team from HQ that leads STB\xe2\x80\x99s global branded entertainment efforts; partnering marquee media and entertainment companies to create / support major films, TV series, games and music videos to spotlight destination Singapore and inspire travel amongst our international tourist audiences. Through these, it aims to showcase Singapore creatively through various native genres of content while achieving destination sheen and enhancing brand desirability for destination Singapore.

This role develops strategies and workplans across the branded entertainment verticals of TV, film, music, gaming, etc.; and identifies and strikes partnerships with global media and entertainment companies. Through these partnerships, STB leverages the companies\xe2\x80\x99 artistes / celebrities, IP, expertise, distribution and marketing platforms to co-create and deliver entertainment content that profiles destination Singapore, and further drive marketing campaigns and/or create activations around these branded entertainment projects for further amplification. In addition, this role will also lead the team in collaborating with mega influencers / celebrities for native content, branded content and joint activations as part of STB\'s campaigns.

[What you will be working on]

Film & TV

1. Identify and conduct business development with marquee media companies such as media conglomerates, major studios and streamers to support major film and TV productions filmed in Singapore with global distribution and destination Singapore woven meaningfully into the narrative.

2. Work closely with International Group (IG) in terms of business development of pipeline marquee media companies located in key entertainment nodes and identify suitable proposals for application to the Singapore On-Screen Fund (SOF).

3. Jointly govern the successful roll out of the joint STB-IMDA Singapore On-screen Fund with IMDA counterpart team; including evaluation and award of proposals, driving contract negotiations, progress reporting, etc.

4. Enhance Singapore\'s production-ready facilitation environment beyond financial incentives through working with IMDA, WOG agencies and other STB\'s tourism stakeholders.

5. Ensure and support the smooth production and delivery of the awarded / selected SOF major projects and other film & TV productions supported by BEP team.

Music

1. Identify and collaborate with key music labels, entertainment companies, talent agencies to create native music entertainment content formats to drive destination appeal.

2. Develop creative proposals for pitching to these companies.

3. Evaluate proposals based on key criteria and ROI. Drive negotiations of partnership entitlements, partnership and contracting model and project management.

4. Oversee production process and deliver integrated marketing efforts of the content/activation across our paid, earned and owned channels.

Gaming

1. Lead the delivery of STB\xe2\x80\x99s new branded entertainment gaming strategy and workplan, which would include pitching to identified marquee players in the gaming sector, working with key external partners such as WOG agencies and tourism stakeholders, and STB internal line units.

2. Develop and present our brief, joint partnership goals and collaboration areas to partners; so as to drive towards aligned and mutually beneficial marketing outcomes for both parties.

3. Evaluate proposals based on key criteria and ROI. Drive negotiations of partnership entitlements, partnership and contracting model and project management.

4. Influence and deepen the brand storytelling of Singapore as part of the gaming collaboration. Oversee the production process.

5. Drive subsequent integrated marketing efforts to amplify the project across our paid, earned and owned channels.

Mega Influencers / Celebrities

1. Partner mega influencers / celebrities for impactful native content and / or branded content that amplifies our brand and spotlights destination Singapore. This could include working with / through major talent creative agencies, music publishers / film studios, etc. to identify the right artists / celebrities to jointly collaborate on organic and / or paid (e.g. music videos or curated campaign films, etc.) initiatives, to drive destination desirability amongst our global target audiences.

Managerial Responsibilities

1. Staff Development and Leadership - Lead, coach, and mentor BEP team members as part of talent development and retention.

2. Resources - Lead the securing of resources for projects and campaigns to execute BEP team workplans.

Note that the above portfolio may be adjusted based on the department\xe2\x80\x99s needs.

[What we are looking for]

• At least 8 - 10 years\xe2\x80\x99 experience in marketing, partnerships, business development and/or project management.
• Experience in managing teams.
• Strong team player with the willingness to go above and beyond the job scope.
• Highly motivated, organised, adaptable and able to perform under pressure and within tight timelines.
• Possess excellent interpersonal and communication skills.
• Able to navigate issues, negotiate and offer solutions.
• Comfortable and experienced in contract management.
• Meticulous eye for detail, creative flair.
• Have some experience working with creative, media and public relations agencies.
• Interest in and / or experience in the media and entertainment sectors would be viewed favourably.

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

Government Technology Agency