Job Description

About our client:
Established in 1979, our client has steadily evolved into one of Singapore's foremost food processing and distribution companies, driven by a strong focus on quality, value, and customer-centric solutions. Their ability to deliver customized offerings has earned the trust of a diverse clientele, along with partnerships with some of the most respected international brands in the food industry. With a reputation built on integrity and reliability, our client continues to lead the market in the ASEAN region, providing efficient, cost-effective services in food importation, distribution, and marketing.
Responsibilities:

• Sales Strategy Development: Create and implement strategies to achieve revenue targets and grow market share. Identify opportunities, analyze market trends, and monitor the competitive landscape.
• Team Leadership: Lead, motivate, and develop the sales team. Set clear targets, monitor performance, provide coaching, and cultivate a culture of high performance and collaboration.
• Key Account Management: Build and maintain strong relationships with key accounts, including major retailers, supermarkets, and food service providers. Ensure customer satisfaction through close collaboration and effective negotiation.
• Sales Forecasting & Planning: Analyze sales data and demand trends to forecast sales and plan inventory. Coordinate with production and supply chain teams to ensure product availability.
• New Business Development: Identify and secure new business opportunities. Engage potential customers, conduct presentations, negotiate terms, and close deals to expand market reach.
• Sales Performance Monitoring: Track key performance indicators such as revenue, profitability, market share, and customer feedback.
• Use data insights to optimize performance and address gaps.
• Marketing Alignment: Work closely with the marketing team to align product positioning, pricing, promotions, and campaigns with sales goals.
• Budgeting & Reporting: Manage the sales budget, including expenses, incentives, and promotions. Prepare regular reports for senior management with insights on progress, challenges, and opportunities.
• Industry & Market Awareness: Stay informed on trends, competitor activity, and regulatory developments in the FMCG food sector to adapt strategies proactively.
• Cross-Functional Collaboration: Coordinate with finance, operations, logistics, and other departments to ensure sales initiatives align with broader company objectives.
• Team Development: Coach team members to build competencies that support both individual and organizational success.
• Culture & Representation: Represent our client professionally in all interactions. Promote a culture of inclusiveness, collaboration, and alignment with the values of a world-class organization and the Johnsonville Way.

• Diploma or higher in a relevant field
• Strong sales background in the FMCG sector, with progressive experience in business development, account management, and sales leadership
• Proven "hunter" mentality--self-motivated, persistent, and energized by acquiring new business and expanding market share
• Demonstrated success in identifying, pursuing, and winning high-value deals, especially within the food service industry
• Solid experience working with major clients, including contract negotiations and relationship management
• Deep knowledge of food service distribution channels, market dynamics, and customer needs
• Strong network and connections in the food service space, with the ability to open doors and build new pipelines
• Excellent communication, persuasion, and negotiation skills
• Results-oriented, strategic thinker with a hands-on approach to execution and team leadership