Job Description

Job Scope

\xc2\xb7 Define marketing performance measurements in alignment to marketing objectives and strategies.

\xc2\xb7 Profile target customers and market segments.

\xc2\xb7 Review Marketing Performance reports and ROI in line with Sales\xe2\x80\x99 forecasts.

\xc2\xb7 Work with Product Team to plan yearly calendar across all genres: Brand, tactical, partnerships.

\xc2\xb7 Sustain branding and communications externally and internally.

\xc2\xb7 Oversee and manage creative concept of marketing segments with appointed agencies

\xc2\xb7 Monitor implementation of marketing campaigns with appointed agencies

\xc2\xb7 Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.

\xc2\xb7 Profile target customers and market segments for marketing campaigns (online and offline)

\xc2\xb7 Work with Growth Marketing to plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.

\xc2\xb7 Work with PR & Comms to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.

\xc2\xb7 Work with freelance VM designer to ensure brand/campaign image is well promoted with consistent messaging.

\xc2\xb7 Manage the VM Calendar in tandem with Marketing Calendar and ensures timely installation of Window Displays to attract customers.

\xc2\xb7 Manage the Logistics & Admin Assistant to ensure retail packaging, Display props inventory, warehouse rental are well managed and efficiently sourced.

\xc2\xb7 Develop internal processes to ensure stores\xe2\x80\x99 requests and deliveries can be handled promptly and efficiently

\xc2\xb7 Develop annual expense forecasts and budget allocations.

\xc2\xb7 Oversee project budgets and monitor costs according to Sales performance.

\xc2\xb7 Provide leadership, guidance, and direction to Marketing Executive & Logistics & Admin Assistant to ensure the tasks are executed efficiently.

\xc2\xb7 Manage team\xe2\x80\x99s performance and career development.

\xc2\xb7 Internal collaborations within the company (Sales, Product, E-Commerce).

Requirements:

\xc2\xb7 Degree or Diploma in Marketing related discipline.

\xc2\xb7 At least 5-7 years of relevant work experience in fashion/retail industry or FMCG brands.

\xc2\xb7 At least 3 years of supervisory experience with excellent project management skills and creativity.

\xc2\xb7 Experienced in brand marketing, campaign strategy & execution, and media planning. Digital marketing experience will be advantageous.

\xc2\xb7 Experience in managing media and creative agencies to become strong partners in driving business growth.

We regret to inform that only shortlisted candidates will be notified.

To apply, please visit www.gmprecruit.com and search for Job Reference: 23317

To learn more about this opportunity, please contact Jackie at

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jackie Ng | Registration No: R22109024

GMP