ASSISTANT MANAGER, CATEGORY MANAGEMENT (RUNNING, OUTDOOR & SPSP), SEA
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.
KEY FUNCTIONAL RESPONSIBILITIES
Own SEA and country-level range selection and seasonal forecasts for assigned category, ensuring alignment with the multi-season category strategy.
Manage article phasing (RID/RED) for assigned category to ensure timely product introductions across SEA, aligned with local market strategies
Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
Participate and support sample ordering milestones.
Support pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.
Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
Collaborate with all departments to support with the E2E deliverables, system set up and campaign deliverables.
Support Senior Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
Support broader brand team with GTM process.
KEY RELATIONSHIPS
Brand Team - Planning & Analytics, MOPS & Comms
SEA Country Commercial & Brand Teams
EM Business Units
Finance/ Demand Planning, Business Development
KNOWLEDGE, SKILLS AND ABILITIES
Intermediate to advance skills in MS Office, especially for Excel and PowerPoint.
Strong analytical skills with the ability to make fact-based recommendations and decisions.
Commercial acumen and keen interest in a broad range of sports.
Team player with strong collaboration and communication skills.
Organized and process orientated.
Proactive problem-solver with high attention to detail.
Confident presenter to a large audience in-person or virtually.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
University degree in Business or Marketing preferred
Industry experience in Sports/ Fashion/ FMCG
Fluent in English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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