Job Description

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We are seeking a talented Digital Marketing & Content Manager to join the Corporate Communications and Branding team. The Digital Marketing & Content Manager will drive organisation-wide digital marketing strategies that enhance NTUC Health's brand presence, engage our target audience, and drive business growth. He/she will also be responsible for developing, implementing, and managing our content strategy to drive engagement, brand awareness, and ultimately, conversions. The ideal candidate will have a passion for storytelling, excellent writing skills, and experience in content creation across various platforms.
Key Responsibilities:
Digital Marketing:

• Lead digital marketing efforts, including SEO/SEM, social media marketing, email campaigns, and online advertising.
• Analyse digital marketing performance and provide insights for optimisation and improvement.
• Collaborate with business units to ensure alignment of digital marketing with organisational priorities.

Content Strategy & Development:

• Develop and execute a comprehensive content strategy aligned with organisation objectives and target audience.
• Create engaging and relevant content including videos/reels for our social media campaigns, and other communication channels.
• Work and guide external agency on content related matters.
• Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
• Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
• Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.

Brand and Channel Management:

• Maintain brand voice and consistency across all content touchpoints.
• Guide and support business units and internal stakeholders in applying brand guidelines and messaging frameworks.
• Manage day-to-day operations of owned digital channels including websites, social media accounts and EDM.

Qualifications:
The ideal candidate will have a strong background in digital marketing and content management, and a passion for the community care sector.
The candidate should be resourceful and driven; able to work both independently and as part of a larger team. He/she should also be outcome and detail oriented.

• Degree from a recognised university
• Proven experience as a Digital Marketing & Content Manager or similar role, with a strong portfolio of published content for both on and offline channels
• Proven track record in planning and delivering successful integrated digital marketing campaigns
• Excellent writing, editing and production skills, with a strong sense of impactful story telling and keen eye for detail
• Familiarity with SEO best practices and content management systems (CMS)
• Experience with content marketing tools (e.g. Mailchimp, Meta Business Suite) and analytics platforms (e.g., Google Analytics, SEMrush, Meta Insights)
• Experience managing external agencies
• Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
• Team player with good people management skills
• Creative mindset with strong analytical thinking and the ability to translate data into actionable insights
• Fast and logical thinker

About Us:
NTUC Health Co-operative Limited (NTUC Health) is an NTUC enterprise that provides a comprehensive and integrated suite of quality and accessible health and eldercare services to meet the growing needs of families and their dependents. Building on close to three decades of experience and expertise, NTUC Health is among the largest providers of active ageing, senior day care, nursing home, and home personal care services in Singapore. We also serve vulnerable seniors in selected areas in Singapore through Community Case Management Services (CCMS), CREST mental health support, and a sheltered senior group home. In addition, we run a family medicine clinic.
Our purpose is to achieve 'health for life'; enabling healthy and fulfilling years by being a trusted partner of seniors and their families in our community.
For more information, please visit ntuchealth.sg or follow us on Facebook, Instagram, and LinkedIn.