Job Description

Assistant Manager, Digital Marketing

Toledo International Pte. Ltd.

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Full Time
Singapore, Singapore
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Posted 22 days ago • Closing 1 Aug 2022


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Responsibilities

: " At Holiday Inn Express, we're all about travel that's simple AND smart. That means we offer more to our guests where it matters most to them. Easy check-in Check. All the essentials in a comfy room They're all included with a great night's sleep. We're focused on getting our guests more than ready. So we are always ready. Are you What's the job As the Assistant Digital Marketing Manager for Holiday Inn Express Singapore Serangoon you are responsible for driving online leads and revenue for the hotel. You will be responsible for the development of distribution channel strategies and action plans to grow web revenue, aligned to the brand, loyalty brand and outlet marketing strategies to achieve a low-cost book direct revenue, market share growth and brand preference. Your day-to-day PERFORMANCE MARKETING Serve as the subject matter expert responsible for the analysis of paid search, display, remarketing and metasearch campaigns, using a data-driven approach to facilitate informed decisions. Develop and execute strategies for account structure, bid optimisation, creative testing, and keyword and ad copy optimisation. Drive brand awareness online, as well as generate direct leads and revenue for the booking engine. Set clear and measurable KPIs to achieve maximum returns on investment for all paid media. Lead the in-house campaign management, optimisation and reporting of metasearch campaigns. Implement and analyse the measurement of all digital activity to ensure effectiveness, proper usage and awareness of analytics data. Key champion of the various OTA channels and optimise the visibility and ROAS for all boosters by working closely with the respective market managers. Report and review performance marketing campaigns with internal stakeholders. CONTENT MARKETING Strengthen customer relationships through social media, monitoring both hotel, R&Bs and competitors presence on social media for performance enhancement Develop and implement KOL outreach programmes for Singapore and key market sources. Create and maintain a social media editorial calendar and posting schedule with acquisition, and engagement metrics in mind Copywrite eDMs and digital collaterals Key liaison for IHG One Rewards including but not limited to: Relay key information, updates and standards to various departments Track and report on these activations and standards Submission of hotels and/or R&Bs offers or information in a timely manner PEOPLE Keep internal stakeholders informed of online travel marketing best practices, the key travel industry and consumer trends, share best practices and gain efficiencies. Works closely with the Commercial Team and others within the greater marketing team with social/digital activities and utilizes best practices to monitor and optimize guest experience. Play an active role within the Hotel's leadership team and participation amongst the wider Hotel team, including the Sales, Reservation and Revenue team GUEST EXPERIENCE Protects and promotes the Holiday Inn Express brand image and reputation both online and within the hotel in line with the brand guidelines, to create consistency within the brand which will ultimately drive business Custodian of the customer experience across all distribution channels ensuring the hotel value propositions and communications are consistent and effective throughout each channel, for all customer types RESPONSIBLE BUSINESS Uphold IHG's corporate social responsibility strategy through effective campaign messaging of IHG charities and social partnerships Continue to drive the notion of Green Marketing within the hotel, maximizing existing partnerships and activities, whilst continuing the efforts undertaken Ensure distribution channels adherence to IHG Corporate Responsibility practices for the property (e.g. Rate Parity) and take a pro-active lead in driving initiatives across the hotel team to support the responsible business agenda QUALIFICATIONS Minimum relevant experience of 3 years Bachelor's degree in Mass Communications, Advertising/Media, Marketing or equivalent REQUIRED SKILLS AND ABILITIES Familiar with digital trends and digital marketing channels/tools. Broad and up-to-date understanding of digital performance marketing channels preferred. Must possess strong understanding of digital best practices, web analytics, A/B Testing, and metrics-driven marketing. Experience with website analytics tools and possess strong data analysis skills Strong linguist with effective English and Chinese literacy. Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity. ", "identifier":{ "@type": "PropertyValue", "name":"Toledo International Pte. Ltd.", "value": "*******" }, "datePosted": "*************-01", "validThrough": "*************-31", "url": "********************", "employmentType" : "Full time",
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