Job Description

Summary of Job Responsibilities

To support the growth of Marina Bay Sands\' loyalty marketing programs from a strategic perspective with an emphasis on marketing and operational planning. To enhance the customer experience throughout the property and ensure all benefits and privileges are operational. To develop a consistent brand image across all channel for loyalty marketing.

JOB SCOPE

Program Development:

• Develop and maintain partner relationship for the growth of the Sands Rewards Lifestyle, Sands Rewards Club & Paiza program as well as new opportunities for MBS and partners to benefit the business.

Marketing:

• Plan, lead and implement communications assets to support marketing campaigns including but not limited to advertising, members newsletter, campaign specific communications, internal campaigns.
• Support planning and execution of promotions and special events
• Develop members communications assets for more personalization and ways to improve tracking of the results.
• Involves in the development of matrix/ criteria of reports in relations to the program and promotions.

Others:

• Coordinate promotion plans with all business areas to drive acquisition and retention, promote upward loyalty migration, and incentivize staff members to encourage participation in the program from customers
• Coordinate and liaise collateral and media briefs, production and distribution with creative and media team.
• Coordinate with Guest Relationship Marketing on scheduling and deployment of members communications
• Assist to work with Special Events for member activities.
• Manage and tabulate reports as required.
• Coordinate with Finance and IT for promotion set-up where needed.
• Handle internal and external enquiries where applicable.
• Other administrative responsibilities.
• Other duties as directed by management.

JOB REQUIREMENTS

• College degree in Business or Marketing.
• Excellent command in MS Suite and good knowledge in MS Project
• One to two years of collateral production, marketing and advertising experience is preferred
• Experience in loyalty marketing in retail, travel and financial institution environment, both on marketing and operational levels is preferred.
• Must be detailed oriented with strong inter-personal skills.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Advertised: 16 Aug 2023 Singapore Standard Time
Applications close:

Marina Bay Sands