Assistant Manager, Non Travel Retail Promotions, Ishopchangi (ecommerce)
Singapore, Singapore
Job Description
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An exciting opportunity awaits individuals passionate about eCommerce and who want to make a difference! You will be part of the marketing team in iShopChangi, Changi Airport\xe2\x80\x99s tax and duty-free online platform. You will lead 360 sales and marketing initiatives to maximise revenue, increase conversion, reduce churn and drive long-term engagement with buyers. Your role will cover growth strategy, category development and campaigns execution. If you have a passion for marketing, are adept at working with data, keen to collaborate with different stakeholders and have the drive to grow iShopChangi\xe2\x80\x99s non-travel (domestic) market footprint, this role might just be for you.
Lead, strategise and oversee end-to-end initiatives
- Support overall strategy development and planning for sitewide campaigns to drive Non-Travel (Domestic) sales and buyer acquisition.
- Develop, execute and evaluate new buyer acquisition initiatives to drive new buyers to purchase on iShopChangi.
- Drive the conceptualisation, planning and execution of innovative fully integrated, 360-marketing activities to achieve sales, conversion, and new buyer acquisition.
- Be a cross-functional leader who can engage and collaborate with internal teams to get buy in from across multiple stakeholders to drive overall strategy and goals.
- Work with external creative agencies and internal teams to develop and manage all marketing collaterals including creative, copywriting and proofreading of materials.
- Prospect strategic partnership opportunities, lead in promotion structuring and execution to drive brand awareness, acquire new buyers and increase sales.
- Manage & monitor the overall budget for both Non-travel promotion and campaign teams to maximise marketing ROI for respective initiatives.
- Manage platform CIR and P&L in order to maximise marketing budget and drive sales.
- Derive data and key insights required to evaluate marketing initiative effectiveness, business growth and decision-making campaign performance and conduct accurate, detailed and timely analysis throughout
Requirements
- Minimum 2 to 3 years\xe2\x80\x99 in e-commerce marketing or category management portfolio.
- Experienced in developing and crafting campaign strategies with a proven track record of securing exponential sales and new buyer growth.
- Penchant for sales data and marketing metrics
- Able to derive actionable insights and communicate for stakeholders\xe2\x80\x99 buy-in
- Excellent analytical capabilities, negotiation and communication skills.
- Strong experience in briefing and managing multiple creative and production agencies at any given point in time.
- Proven ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
- Demonstrated ability to take initiative with projects and anticipate issues of concern.
- Positive attitude and able to work independently, but also collaborate as an effective team member iin sharing knowledge and best practices.
- Disciplined organizational skills and detail-oriented
- Strong interpersonal skills and able to forge partnerships.
- Prior experience in digital campaign management and e-Commerce will be an advantage.
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Job Detail
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Job IdJD1293745
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned