Job Description

* Create meaningful reports to track business performance, pacing of delivery against targets, aligning to the business objectives * Leverage on market research and consumer (behavioural, lifestyle, demographic) trends as well a Create meaningful reports to track business performance, pacing of delivery against targets, aligning to the business objectives Leverage on market research and consumer (behavioural, lifestyle, demographic) trends as well as transactional data to deliver and optimize marketing programs Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type. Conduct ongoing deep-dive quantitative and qualitative analysis to understand customer behaviors and identify opportunities for driving business success Analyze the results and effectiveness of marketing campaigns to deliver actionable insights and recommendations Support campaign business analysis to uncover actionable insights to be included into business strategies across all key markets and to our target audience Lead analysis sharing sessions with stakeholders to deliver meaningful findings to spark strategic conversations Create impactful presentations for management team to drive marketing strategies Contribute to business meetings with data findings and relevant insights Job Requirements Bachelor's Degree in related field (eg. Marketing, Economics, Statistics) Minimum 5 years in an analytics role driving performance and delivering strong business results Ability to deliver actionable recommendations through data analysis to influence business decisions and strategies Highly motivated, structured and methodical with high degree of initiative Strong Tableau, and Microsoft Excel and Powerpoint skills - (insightful data presentations, story-telling to bring analysis to life) Possess excellent communication skills (verbal and written)