Job Description

Business Function

The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Perform gap analysis and provide guidance on digital campaign optimisation.
• Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
• Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Medias digital media performance.
• Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
• Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important part in all ad transformation activities, contributing to the business growth.

Job Requirements

• Min. 4 years of relevant experience in media, digital marketing or agency space.
• A transformative approach to leadership that inspires and empowers others.
• Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment.
• Demonstrated capacity to communicate complex large-scale concepts clearly and simply.
• Strong understanding of digital marketing principles, SEM/SEO, programmatic, and campaign optimization.
• Demonstrate the ability to review and analyse data for story-telling and present coherent strategies for media recommendations.
• Able to put together presentation slides and have dynamic presentation skills with the ability to link back to the business objectives.
• Able to think strategically to address business challenges and have problem-solving skills.
• Highly organized, detail-oriented, result focus with a can-do attitude.

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Job Type: Permanent / Full Time

SPH Medias mission is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. It has several business segments in the media industry, including the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses including radio stations and outdoor media. For more information on SPH Media Trust, please visit www.sph.com.sg.

SPH Media