Job Description

Responsibilities : . Manage the branding of Union Energy Group and Group's sub-brands (Union Power, Union Solar) in Singapore. Work with General Manager to develop a marketing strategy and budget over the medium term and throughout the year; set goals, coordinate and execute targeted marketing campaigns within the energy market. Build partnership and collaborate with strategic business partners to develop product positioning and messaging that differentiates company's solutions in the energy market. Plan and implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display). Manage the creation of relevant and engaging digital content for publishing onto various digital platforms to drive impressions and followers. Work with external agencies to manage marketing campaigns (branding, SEO & SEM, social media marketing, PR) and evaluate the effectiveness of campaigns and provide alternatives and/or adjust where necessary to achieve the expected return of investment (ROI). Conduct analysis on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions. Manage the company's website, mobile app, social media channelsRequirements : . Degree in Marketing, Diploma, or relevant marketing disciplines. Preferably 4 years of consumer and digital marketing experience in Retail, FMCG, or Energy sector. Highly creative with experience in identifying target audiences and developing marketing campaigns. Good knowledge of website analytics tools and fluent with marketing tools including SEM / Google Analytics / Mailchimp / CRM software. Strong analytical skills and data-driven thinking. Strong interpersonal and communication skills
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