Job Description

Drive all aspects of strategic growth marketing campaign to strengthen Brand awareness, and objectives, and drive revenue for Polar Puffs & Cakes.

Responsibilities

• Create and execute compelling Singapore marketing campaigns, driving paid and non-paid marketing performance in order to attain our loyalty, acquisition, engagement and revenue goals for the eCommerce channel.
• Assist and support in the development and delivery of Marketing campaigns from goal setting, promotion mechanics, and customer optimizations, to flawless program execution on all media channels and in-stores.
• Be accountable to driving refreshing new content ideas through A/B testing, using a myriad of consumer touchpoints from EDM, Out-of-Home, social media, Digital Marketing etc.
• Assist in approving and distributing all press related assets in Singapore, including press releases, products / new line pitches and media stories.
• Lead weekly, monthly, and quarterly performance analysis to measure performance and devise process improvements and translate results into actionable insights for the marketing team.
• Manage and monitor the annual e-marketing budget and expenditure for maximum returns.
• Build a solid network of strategic brand partners, key industry players, and vendors to continuously increase and grow market share.
• Mentor and groom the Marketing Pillars in Singapore to improve and optimise Marketing operations with best-in-class standards and excellence: Campaigns, social media, KOL/PR, Partnerships, Digital Communications.

• Minimum Degree in Marketing Related Studies

• At least 3 - 4 years\xe2\x80\x99 experience in digital marketing role with at least 1 year of mentorship experience

• Experience in retail, F&B or omnichannel or direct-to-consumer brand environment

• Familiar and fluent with marketing tools including Google Analytics, Email automation, CRM
  

• A good team player but works independently when required

• Able to multi-task in a fast-paced environment

• Sensitive to numbers, trends, and revenue, with a strong analytical mind and a desire to constantly deliver better results

• Meticulous in work & able to prioritize responsibilities

• Equipped with good interpersonal, communication & presentation skills