Job Description

Key Responsibilities

Performance Marketing (60%)

Drive revenue growth by planning, implementing, and optimizing performance marketing campaigns across Google (SEO/SEM) and Meta platforms. Develop strategies to increase engagement, attract the right audiences, drive qualified traffic, and maximize conversion for social media channels and e-commerce websites. Manage paid campaigns end-to-end (Google Ads, Meta Ads, programmatic, retargeting) including budget allocation, bidding strategy, audience segmentation, and A/B testing. Continuously monitor, analyze, and report on campaign performance using analytics tools; provide actionable insights to improve ROI and cost efficiency. Execute SEO strategies including keyword research, on-page/off-page optimization, content alignment, and performance tracking to boost organic rankings and visibility.

Digital Marketing (40%)

Oversee social media management (IG, Facebook, Telegram) including content posting, captions, and community engagement for both Cafe and Official accounts. Manage TikTok strategy and execution: ad campaigns, in-feed postings, in-app boosting with TikTok, live session strategy/management (scripts, CTAs, affiliate/KOL hosts, commission structure, budgeting). Support KOL & influencer partnerships through seeding initiatives, collaborations, and local activations. Assist in on-ground events and pop-ups, ensuring integration with digital campaigns to drive awareness and traffic. Collaborate cross-functionally to manage digital projects, campaigns, and CRM, ensuring alignment with HQ initiatives. Stay updated on digital marketing and industry trends, identifying new opportunities for innovation and engagement.

Qualifications and Skills

Bachelor's degree in Marketing, Communications, Business, or related field. Minimum 3 years of relevant experience in Performance/Digital Marketing, ideally within lifestyle, retail, or fashion industry. Proven track record in driving measurable results through SEO/SEM, Meta Ads, Google Ads, and performance campaigns. Hands-on experience in social media management, TikTok ad/live strategy, and KOL/influencer collaborations will be an added advantage Strong analytical skills with the ability to translate data into actionable insights. Proficient in campaign management tools, analytics platforms, and content optimization.
Job Types: Full-time, Permanent

Pay: $4,500.00 - $5,500.00 per month

Benefits:

Dental insurance Employee discount Flexible schedule Health insurance Professional development
Work Location: In person