Job Description

Assistant VP, Digital Marketing Data Analyst

Posting Date: 07-Oct-2022

Location: Singapore, SG

Company: United Overseas Bank Limited

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We are building and expanding the best digital bank in ASEAN

Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as "tomorrow") empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).

Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Job Responsibilities

As a data analyst in Digital Marketing Analytics, you will be responsible for processing various data source and convert it into actionable insights to help drive the digital marketing campaigns. You will be the key person supporting various stakeholders from different countries in digital marketing through data visualization and dashboarding.
You will also play a key role supporting various predictive modelling initiative to sharpen the targeting criteria, deepening customer engagements and supporting the growth of TMRW digital bank across Group and Countries.
We expect you to have extensive experiences in data analytics in retail banking and/or digital marketing field - segmentation, performance marketing analytics, funnel analysis, AI/ML concepts and deployment, and deep-dive analysis to generate data-driven decisions.

Responsibilities

Key person in supporting data analytics in digital marketing and paid media acquisition

• Define / describe / support the digital marketing initiatives across Group and Country Digital Marketing teams.
• Leveraging on data to generate actionable insights and finding new opportunities to drive highly targeted paid media campaigns
• Consolidate various raw data to build a single source of truth and build a unified digital marketing attribution view via actionable performance marketing dashboards.
• Optimize the quality of upper marketing funnel, leveraging on deep-dive analyses.

Support the data analytics in developing and implementing various predictive models

• Support the development and delivery management of next best offer engine that will generate highly engaging and personalized product offers in scale.
• Collaborate with Digital CVP, Country teams, Data Analytics and Data Science COE in Data Management Office to define the requirements and scope for various predictive models initiatives.
• Support the development and operationalization of the models across Countries, leveraging on AI/ML propensity models.
• Establish a tracking / reporting capability of financial and behavioral KPIs from the various model activities.

Job Requirements

• Minimum of 3+ years working experience in data analytics or business intelligence units, preferably in financial industry.
• University degree, preferably in computer science, engineering or analytical discipline, e.g. mathematics, statistics, IT, economics, finance, accounting.
• Proficiency across the core statistical toolsets (SQL is a must, R and Python are strong plus), data visualization tools (QlikSense, PowerBI) and Hadoop ecosystem.
• Knowledge of a variety of predictive models, and statistical techniques, e.g. logistic regression, decision tree, clustering, is a strong plus.
• Ability to pre-process the raw source data using SQL and create ETL pipelines for further analytical activities.
• Ability to analyze performance marketing trends and track campaign performance using data visualizations. Share insights and findings with business partners.
• Knowledge of campaign management, and A/B testing.
• Strong stakeholder management skills and inter-personal skills to actively engage with cross-cultural teams.
• In-depth knowledge of digital banking, performance marketing and banking products is a strong plus.
• Good verbal and written communication skills.
• Self-motivated, able to work independently and under pressure in a fast track environment.
• Have a can-do attitude and growth mindset to explore, test and learn new opportunities

Be a part of UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.