Job Description

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Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of creative people to execute the plan.
• Working with the R&D team and Production team on product development initiatives
• Lead creative development to motivate the target audience to \'take action\'.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors\' activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand\'s direction, choices and tactics.
• This job also requires you to travel and/or coordinate with overseas partners.

Requirements and skills

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

Additional Details:

• Salary: Up-to $5,500 basic + AWS + Bonus
• Location: Close to Red Hill MRT

Next Step:

• Interested applicants may whatsapp Reuben +65 9898 0874 with your latest updated resume.
• Alternatively, you may also email your resume to reuben.tan@adecco.com
• Only shortlisted candidates will be contacted.

EA Personnel : Reuben Tan
EA License No: 91C2918
Personnel Registration Number: R1988600

Adecco