Job : Brand, Marketing
Primary Location : Asia-Singapore-Singapore
Schedule : Full-time
Employee Status : Permanent
Posting Date : 01/Mar/2023, 10:36:03 PM
Unposting Date : Ongoing


Role Responsibilities
Background

• We\xe2\x80\x99re building a strong Group centre in Corporate Affairs, Brand & Marketing (CABM) to support the Bank\xe2\x80\x99s strategy and aspirations and deliver a step change in our communications outcomes. We\xe2\x80\x99re doing this by bringing together the specialist teams that protect and strengthen our global brand, reputation and culture, and one of these teams is our new Story Lab.
• The Story Lab will produce creative and compelling global content, working closely with our Digital Channels team to drive positive engagement with our clients, colleagues and corporate stakeholders across owned and earned channels. Together, the two teams will form an \xe2\x80\x98integrated storytelling engine\xe2\x80\x99 at the heart of the Bank, collaborating with our Data & Insights team to measure and optimise content performance against CABM objectives.

Overview

• The Head of Production, Story Lab, will be responsible for planning and delivery of visual and audio assets to support storytelling for internal and external audiences through owned and paid channels. This role will be crucial to ensuring that our corporate narrative and brand are reflected consistently and powerfully across our \xe2\x80\x98hero\xe2\x80\x99 visual content.
• Managing external agencies and a team of in-house graphic designers, the role holder will lead on the planning and delivery of visual and audio assets to support key storytelling \xe2\x80\x98moments\xe2\x80\x99 for the Bank \xe2\x80\x93 such as major news announcements, financial results, insights reports and events \xe2\x80\x93 as well as day-to-day content in our internal and external digital channels. Assets will include videos, user-generated video content, documentary-style films, TV-style studio reports, podcasts, animations, banners, PDFs, bespoke digital documents, images, graphic design, infographics and social posts.
• A highly creative individual, and inspiring people leader, the Head of Production, will oversee the development of best-in-class visual assets, and act as a mentor, continuously upskilling the team to meet the highest standards of design and production.

Strategy

• Work alongside the Head of Global Content and Editorial Planning to develop and deliver a global, integrated and multi-channel content strategy in order to strengthen the Bank\xe2\x80\x99s brand and reputation.
• Ensure asset production is aligned consistently to our corporate narrative and Brand strategy, working closely with our global Brand team designers and agencies.
• Advise senior Bank stakeholders on excellence in visual design, championing best practice and innovation.
• Be a proactive and value-adding member of the Story Lab leadership team.

Business

• Plan and oversee delivery visual and audio assets \xe2\x80\x93 including videos, user-generated video content, documentary-style films, TV-style studio reports, podcasts, animations, banners, PDFs, bespoke digital documents, images, graphic design, infographics and social posts \xe2\x80\x93 supporting the Story Lab calendar.
• Work with agencies and photographers to develop and manage Story Lab\xe2\x80\x99s editorial image library, organising and art directing photo shoots as required.
• Build and maintain strong stakeholder relationships with content creators across the Bank\xe2\x80\x99s business, functions and regions, and help ensure an efficient exchange and sharing of content assets across the organization.
• Craft and deliver against Story Lab objectives and key results (OKRs), and help to deliver against Group Corporate Affairs and Brand & Marketing (CABM) OKRs.
• Work with external partners and agencies to drive excellence and innovation in the production of content assets.
• Maintain strong awareness and understanding of the wider business, economic, market and regulatory environment in which the Group operates \xe2\x80\x93 as well as the Group\xe2\x80\x99s business model and how we operate at a global and regional level.

Processes

• Work collaboratively across CABM teams and the wider Bank to ensure a consistent, joined up approach to storytelling.
• Manage the production budget, driving efficiency and ensuring projects are resourced appropriately.
• Ensure the Story Lab has access to a panel of best-in-class content production vendors.
• Manage an effective governance framework for produced assets, including model release forms.

People & Talent

• Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.
• Ensure the provision of ongoing training and development of the production team and ensure all role holders are suitably skilled and qualified for their roles and have effective supervision in place to mitigate risks.
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from the team and with risk and control partners.
• Coach and upskill colleagues across the Story Lab team on design and production.
• Support the Global Head, Story Lab to follow up pro-actively on employee engagement (MyVoice) outcomes.

Risk Management

• Lead on operational and reputational risk in the production team\xe2\x80\x99s output, building and maintaining an effective governance framework.

Governance

• Maintain awareness and understanding of the regulatory framework in which the Group operates, as well as the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Story Lab team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders Internal

• Corporate Affairs & Brand (Media Strategy, Issues Management, Executive Communications, Sustainability Communications, Platforms, Brand and Digital Channels)
• Group People & Culture
• Global Impact
• Insights, Data & Analytics
• Corporate Affairs, Brand and Marketing (CABM) management team
• Wider CABM teams at Group, regional and country level, including corporate and consumer communications and marketing teams
• Investor Relations
• Global Research
• Sustainable Finance

External

• PR agencies
• Content, creative and production agencies
• Bank\xe2\x80\x99s advertising agency
• Photographers

Other Responsibilities

• Help to embed Here for good and the Group\xe2\x80\x99s brand and values within the Story Lab team.

Our Ideal Candidate

• 6+ years\' of experience with background in broadcasting, journalism and/or PR and corporate communications, preferably in financial services.
• Exceptional organizational and planning skills.
• Exceptional people-leader skills.
• Exceptional creative skills, storytelling mindset and hands-on experience of editorial production.
• Experience of multi-audience, multi-channel content marketing, across all content formats.
• Experience in managing creative, content and production agencies.
• Audience-focused and insights-led approach to content production.
• Strong interpersonal skills with the ability to network with and influence senior stakeholders in the Bank.
• Adept at exercising good judgment and \'doing the right thing\'.
• Able to think fast and work quickly under pressure.
• A self-starter with the ability to take the initiative.
• Strong sense of responsibility and perseverance.
• Courageous and willing to provide constructive challenge to senior leadership.
• Embraces innovation and has a learning mindset.

Role Specific Technical Competencies

• Manage Conduct
• Manage Risk
• Manage People
• Creativity
• Planning: tactical, strategic
• Written communications
• Establishing and maintaining trust
• Manage projects

About Standard Chartered We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we: Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing. Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum Flexible working options based around home and office locations, with flexible working patterns Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential. Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website www.sc.com/careers

• Health insurance