Job Description

Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.

Join us and experience what it\'s like to be with an Employer of Choice*. Together, let\'s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Be a Part of Something BIG!

Looking for an exciting marketing role that emphasis to rejuvenate the Singtel brand and engage younger audiences? Look no further than Singtel\'s Associate Director, Marketing Communications! The individual will be part of the Marketing Communications team.

Reporting to the Head, Marketing Communications, you in charge of the development of direct comms for any product closures, migration or customer management projects. As Cast is a digital brand, managing digital acquisitions via credit card sales is a key KPI. This integrated position leads the marcomms portfolios that increase value and retention of the Singtel customer base. Using full funnel marketing communications to position and drive desire for roaming, cast, broadband, entertainment and new reward propositions, this is an essential role to drive revenues.

Make an Impact by

• Driving full funnel marcomms to position roaming, broadband, TV, Cast and new propositions for rewards and priority customer segments.
• Working closely with our customer lifecycle marketing, analytics and martech teams to determine our direct marketing strategy and ensuring that the direct communications deliver on the brand\'s tone of voice.
• Act as Home Marcomms SPOC to ensuring that the Consumer Home business can fully leverage the capabilities of the integrated brand & marcomms team.
• Develop comarketing partnerships with content owners as a cost-efficient way to reach, engage and contextually sell to the customers as well as find opportunities to integrate these content properties across the marcomms calendar.
• Maintain effective relationships with our inhouse creatives team, creative agencies, media agency and media partners.

Skills for Success

• Passion for brand and marketing communication.
• Minimum 8 years of relevant working experience in a consumer marketing environment.
• Strong marketing skills in areas of brand, advertising, media planning and direct marketing.
• Sharp business acumen and organizational skills.
• Excellent stakeholder management with excellent interpersonal, facilitation and communication skills.
• Good coach and people manager.
• Knowledge of telecommunication, tech or entertainment products and services is an advantage.
• Solid at managing budgets and willing to explore new ways for effective & efficient communication.
• Challenger mindset, dynamic and proactive with a drive and commitment suited to a fast-paced environment.

Rewards that Go Beyond

• Hybrid work arrangements
• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Your Career Growth Starts Here. Apply Now!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

Singtel