Job Description

Job ID: 42446


Location: Singapore, SG


Area of interest: Marketing, Brand & Communications


Job type: Regular Employee


Work style: Hybrid Working


Opening date: 27 Oct 2025

JOB SUMMARY

The Associate Director of Private Bank Marketing is responsible for supporting the planning, tracking, and evaluation of marketing activities to ensure resources are deployed effectively and deliver measurable impact. The role provides analysis and insights to guide decision-making, manages budget, and supports tracking studies to assess the effectiveness of the Private Bank's marketing and Client Value Proposition (CVP) initiatives.

The scope includes budget management, spend-to-impact reporting, CVP tracking, and performance measurement across campaigns, events and media at both Group and regional levels. This role requires strong analytical and project management skills, attention to detail, and the ability to collaborate across Marketing, Finance, Business and Segments teams.

The ideal candidate should possess strong project management, marketing planning, reporting and effectiveness measurement, with strong communication skills to present findings and recommendations. Experience in, or understanding of, the financial services industry, particularly Private Banking, is preferred.

RESPONSIBILITIES

Strategy

Support the implementation of Corporate Affairs, Brand & Marketing (CABM) strategies for the regions through effective planning, tracking and performance measurement. Provide insights and recommendations based on data analysis to improve spend allocation, CVP performance, and overall marketing effectiveness.

Business

Maintain awareness of industry trends to ensure outputs remain client-relevant, competitive, and aligned with market expectations. Manage the annual budget forecast and submission, monitor and report on spend-to-impact performance, linking marketing investments to business outcomes. Support CVP tracking and reporting, ensuring client propositions are evaluated and refined based on data and client insights.

Processes

Implement, track and report on brand, media and event performance across Group and regional markets. Coordinate across multiple stakeholders and regions to gather inputs, secure approvals, and align outputs with business expectations. Standardise reporting templates and dashboards to enhance transparency and decision-making across all marketing and CVP initiatives. Uphold rigorous quality control processes, ensuring accuracy, consistency, and attention to detail in all deliverables.

People & Talent

Act as a strong team player, demonstrating collaboration, setting high standards of delivery, and fostering positive working relationships across internal teams and external partners.

Risk Management

Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines. Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.

Governance

Complete all mandatory training, including e-learning, within stated timeframes to ensure understanding of roles in delivering effective governance. Adhere to established governance and approval frameworks, ensuring all outputs follow required processes. Maintain clear documentation and version control of all deliverables and approvals.

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Internal:

Corporate Affairs, Brand and Marketing (CABM) members, Private Bank Marketing and Communications teams, Global Brand team, Group and Country Compliance, Legal and Finance teams, Private Bank Operations, Sales and Management team, Private Bank Group and Country Business Management teams, Private Bank Product and Solutions team, Private Bank Segments team.

External:

Research agencies, media agencies and other vendors and suppliers

Other Responsibilities

May be required to perform other responsibilities as assigned under Group, Country, Business, or Functional policies and procedures.

Our Ideal Candidate:

6+ years of CABM experience, preferably in the banking/financial services industry. Strong stakeholder management and communication skills, with ability to engage diverse stakeholders across functions and geographies. Proven experience in project management, budget management and performance tracking. Strong analytical skills, with expertise in data interpretation, tracking studies and translating insights into actionable recommendations. Proficiency in Excel and PowerPoint to support reporting, analysis and performance tracking. Excellent written communication skills, with the ability to draft, edit, and refine content for clarity and impact. Strong interpersonal skills, with the ability to build collaborative working relationships. Familiarity with the banking and financial services industry; exposure to Private Banking is preferred.

Education Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent relevant experience).

Role Specific Technical Competencies

Brand Strategy & Management - Uses tools and processes for creating and maintaining a marketing approach to promote the company or a product line. Business Acumen - Understands the Bank's business and its activities, including organisational and industry-wide matters, and applies such knowledge to business decisions and activities. Client Experience, Behaviours and Preferences - Establishes strategies and practices to manage client interactions and experience throughout the client lifecycle with the goal of improving business relationships with clients, assisting in client retention and driving sales growth. Data Analysis and Visualisation - Scopes and shapes business problems into feasible and specific data analysis problem statements. Interprets data according to defined requirements to obtain business insights, including the use of statistical and predictive modelling techniques and practices for analysis. Communicates data findings and insights to key stakeholders (e.g., business stakeholders, clients) through dynamic visual display of data (i.e., visual illustrations, iconographies, graphs, charts. Research Analysis - Understands concepts, methodologies and methods of qualitative and/or quantitative research analysis. Gathers, interprets and evaluates research findings linked to specific research questions or business problems to derive new insights. Cost Management - Plans, proactively controls and manages cost in various contexts (e.g. short-term projects) to keep within financial budgets of the business. Leverages on tools, techniques and procedures needed to establish and monitor costs.

Analytical mindset: Interprets data effectively and applies insights to support decision-making. Attention to detail: Ensures accuracy and consistency in budgets, reporting and tracking. Commercial awareness: Understands the link between marketing investment, business outcomes and client value proposition. Customer focused: Keeps client needs and experience at the centre of all deliverables. Proactive and results oriented: Takes ownership of tasks, manages priorities effectively, and delivers projects on time. Risk awareness: Identifies potential reputational or operational risks in communications and adheres to governance, regulatory and compliance standards. Collaborative team player: Works openly and effectively with colleagues across functions, geographies, and with external partners. Adaptable: Embraces change, maintains a constructive mindset under pressure, and adapts quickly when priorities shift or ambiguity arises. Innovative and improvement-oriented: Looks for ways to improve processes, digital platforms and marketing outputs for efficiency and impact. Effective communicator: Expresses ideas clearly, both verbally and in writing. Integrity and accountability: Acts with honesty, responsibility and ethical conduct Culturally inclusive: Values diversity and collaborates effectively across different teams and cultures. Positive and open-minded: Reflects on own work, welcome feedback, and seeks opportunities to learn and grow.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:

Do the right thing

and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle,

continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Are better together,

we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,

we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance,

with flexible and voluntary benefits available in some locations.

Time-off

including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.

Flexible working

options based around home and office locations, with flexible working patterns.

Proactive wellbeing support

through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture

to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.

Being part of an inclusive and values driven organisation,

one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
www.sc.com/careers