Associate Marketing Manager
Singapore, Singapore
Job Description
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Based within the Festivals Group at Informa Tech, this Associate Marketing Manager will be responsible for delivering audience marketing programmes across our world-class portfolio of events, marketing services, and training solutions. Creating, defining, and developing impressive campaigns, with the ultimate objective of attracting new audiences to engage with our brand and then convert to customers, this is an exciting opportunity to join a growing team of marketers. You\xe2\x80\x99ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital campaigns. You\xe2\x80\x99ll also need to be comfortable partnering with the Event Production team to ensure the most effective results and to work with our Content Marketer to produce professional, customer-centric collateral that helps drive new conversions. You will also lead the PR effort working closely with the agency and our government partners. In this role you will:
- Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
- Identify target audience prospects for products across our Asia Tech x Singapore portfolio.
- Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
- Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
- Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
- Work as part of a cross-functional team to deliver successful in-person and virtual events
- Foster a test-and-learn mindset, constantly analysing and optimising campaigns.
- Ability to quickly identify key insights which can be used to help the brand and business evolve
- Marketing experience across search, display, social and email channels
- Excellent campaign management experience
- Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
- A customer-first mindset \xe2\x80\x93 and an interest in the tech sector!
- Ability to build and maintain fruitful relationships, both internally and externally
- Strong collaboration and communication skills; written, verbal, presentation.
- Evidence of working in a matrix organisation
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Job Detail
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Job IdJD1290370
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned