Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Manage various stakeholders (Client, Creative, Local Teams, Ad Ops)
Evaluate the success of media strategies and campaigns
Desired Skills & Experience
Proven experience as a Media Planner; ideally hybrid media experience.
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools & understanding of digital media planning.
An analytical mind with an aptitude for statistics and math
Strong decision-making skills
Entrepreneurship mindset (Proactiveness, Resourceful, Problem solving skills)
Experience in regional campaign planning
Excellent communication and teamwork skills
Clientele: Entertainment based clients marketing across SEA region.
A full-service media agency, UM strives to Futureproof our clients\' businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists-over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM\'s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM\'s vision to Futureproof our clients for today, tomorrow, and beyond wouldn\'t be possible without our Better People. UM\'s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM\'s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values: Courage: Our courage to take risks drives our ability to set new industry standards. Curiosity: Our relentless curiosity drives relentless innovation. Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do. Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live. Caring: We care about being a diverse agency where everyone feels motivated and supported. Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients. As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans. Apply NowCancel
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