Job Description

Marketing Strategy and Execution To be conversant in the outcome-based Marketing EDGE tools/process To develop and implement strategic marketing plans for assigned brands To be astute in identifying key customers / stakeholders and in formulating segment-specific activation strategies To closely collaborate with Sales, Medical, Regulatory, Supply Chain, Alliance Management to ensure timely launches/commercialization. To develop and execute an effective PR and communications strategy for regional brands to internal stakeholders, healthcare professionals, patients and consumers. To develop the right marketing / promotion mix and design the right resources allocations in achieving short-term and long-term top-line and bottom-line targets To set relevant Key Performance Indicators and monitor brand performance;Commercial Operation To partner with Sales in driving the integration between Marketing Edge and Sales Edge To practice Sales Force Effectiveness (SFE) principles in supporting Call Plan development and sales force trainingPortfolio Design and Product Life Cycle Management To design the strategic portfolio and product life cycle management plan To be able to identify and assess ideas/opportunities for new products and/or line extensions in related therapeutic areas To possess in-depth knowledge of assigned product(s) and therapeutic areas, including disease characteristics and clinical studiesCompetencies and soft skills The candidate must be of intrinsically positive nature, strongly driven, and possess leadership potential including a clear ability to communicate, motivate/energize others. Strong business acume Strong marketing strategic planning and execution Strong analytical skills including clear understanding of financial fundamentals and proficiency working with Excel are basic requirements. Working experience with MS Project is an advantage. Effective verbal and written communication skills in English. Responsible and well-organized Interpersonal skills and a good team player with the ability to work with different cultures/personalities essential. Accept ambitious/ difficult/ challenging goals, identify gaps and seek to overcome them Motivate the team, win commitment and has the tenacity to steer them to the desired conclusion even in difficult times. Decide on optimum work approach, maximise use of available technology and other resources for the team and consistently evaluate processes in order to remove bureaucracy and facilitate business expedience. Empower team members to make responsible decisions, bringing out trust, confidence and the best in them. Develop a 'growth' oriented mindset in the team. Encourage innovation and creativity and coach the team to think out of the box with a problem solving mindset Challenge "status quo" within the team. Set improvement targets to drive productivity. Promote business partnering mindset and cross functional work groups on projects. Engage and strive for win-win solutions with stakeholders to achieve business objectives. Always placing the company's and customers' interests first and understanding the implications when making tactical decisions. Anticipate the changing dynamics in the healthcare market place and diverse customer sets and has both long term and short term plans. Build an effective team within a function or country by leveraging on their strengths and harnessing their diversity.
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