Business Function
The Cognitive Banking team defines, enables and implements best-in-class nudges for DBS customers, with the objective of creating personalised, relevant and meaningful experiences that also drive impactful outcomes for the bank.
We are focused on learning and understanding our customers\' needs, behaviours, motivations and emotions through customer immersions, experimentation and data. The insights we derive from this process drive everything we do, from product strategy to design, implementation, go live, and driving results.
We work in collaborative, cross-functional squads to craft and build nudge experiences that will \'wow\' our customers, and to create digital capabilities that enable our various markets to do the same at scale.
Responsibilities
Drive impact and monetisation
eFinancialCareers
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