Job Description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities

\xc2\xb7 This role is responsible to drive the PBTPC Phygital initiative and to further deepen customer engagement and product penetration via Next best nudges (NBN)for clients and Nextbest conversations (NBC) for relationship managers.

\xc2\xb7 Identify key client engagement goals and work closely with business management and marketing teams to create strategies to meet these goals.

\xc2\xb7 Oversees and manage client engagement initiatives such as new product launch. Involved in developing bank's multi-channel communication strategies from client targeting to personalised content and effective call to action.

\xc2\xb7 Perform post campaign evaluation to identify areas and plans for improvement

\xc2\xb7 Support Business to uncover insights through deep dive analysis and presenting recommendations via storytelling and visualization to non-analytics audience

\xc2\xb7 Good understanding of business and key performance metrics of Private Banks such as Cash-to-Investment-Conversion, Net New Money etc.

\xc2\xb7 Capable of managing frequent evolving business requirements effectively (i.e. scope management)

\xc2\xb7 Advocate and promote a culture of self-service and data-driven decision-making through agile prototyping, and measuring effectiveness of deployed campaigns

Requirement

\xc2\xb7 At least 7 years of data translator or digital marketing analytics experience. Minimum degree in Statistics or Computer Science or Analytics is preferred.

\xc2\xb7 Strong and hands-on experience and contributes to, best practices and common processes for campaign management

\xc2\xb7 Strong in campaign management tools such as HCL Unica campaign, Interact

\xc2\xb7 Proficient in usage of SAS, SQL, Python and other advance analytical languages/tools is preferred

\xc2\xb7 Proven track record of successful execution of data analytics initiatives to improve client engagement, drive business performance and support critical business decision

\xc2\xb7 Practical experience and highly knowledgeable in applying advance analytics (AI/ML) in the Private Banking domain across Digital marketing analytics and Client and Investment Analytics.

\xc2\xb7 Acquainted with big data frameworks and platforms (e.g. Hadoop, Spark etc.) used in AI and Machine Learning

\xc2\xb7 Familiarity with Wealth Management Core Banking systems such as Avaloq, T24/Transact is a plus

\xc2\xb7 Excellent verbal and written communication skills and critical thinking and problem-solving skills to lead problem formulation, analytic approach and solution design

\xc2\xb7 Attention to detail and a commitment to data accuracy is critical

\xc2\xb7 Basic proficiency in statistical analysis, data mining, machine learning and working with large scale datasets

\xc2\xb7 Involved in providing ad hoc analysis, insights, and building and maintaining machine learning solutions

DBS Bank