Job Description

Role:

• Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
• Support to drive the digital acquisition sales strategy, and implement best-in-class across paid and owned channels
• Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
• Lead and execute the test and learn agenda across products, creative, media and digital customer experience for all screen sizes
• Accountable for digital channel performance, including KPIs, benchmarks, and acceptable ROI
• Identify new capabilities and technologies (if any) to improve digital targeting and funnel performance . Understand drop off points from the conversion funnel and develop initiatives to improve performance and profitability . Work with key stakeholders on delivering against funnel needs, conversions, customer experience, and overall acquisition efforts . Implement and measure acquisition campaigns to maximize channel performance across acquisition and cross-sell . Develop creative ideas for lead magnets and/or promotional campaign mechanisms that appeal to target customers . Responsible for maintaining monthly calendar of all lead generation campaigns and programmes, tracking report on lead generation performance metrics

• Knowledge of cards and/or payment business preferred
• Min. 8 years of experience managing products, marketing or media campaigns for a large global organization
• Team player who is able to independently adapt to changing business conditions, execute accurately, timely and deliver results in a fast-paced business
• Good understanding of financial services rules regulation related to product promotion, advertisement; appreciate compliance requirements and processes with hands-on experience in creating content / collaterals and manage the end-to-end approval process
• Data driven and results oriented, with strong analytical and project management skills; high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• Experience in campaign budgeting and metrics tracking, measurement and reporting
• Understanding of buyer psychology and marketing strategies to maximize lead generation outcomes and eventual sales conversion
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment