Develop and implement the overall brand strategy, including marketing guidelines and plans that align with company goals and mission.
Campaign management:
Create and execute marketing campaigns across various channels to drive brand awareness, engagement, and sales.
Content and communication:
Oversee the creation of marketing and promotional content, including website copy, social media posts, and advertising materials, ensuring they align with brand messaging and voice.
Budget management:
Manage the marketing budget, tracking spend to ensure campaigns are delivered within financial constraints.
Cross-functional collaboration:
Work with other teams, such as sales, product development, and finance, to ensure brand initiatives are executed successfully.
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Customer relations:
Help build and maintain a positive relationship between the brand and its customers, ensuring customer satisfaction and loyalty.
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