Job Description

Company DescriptionContinental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of \xe2\x82\xac39.4 billion and currently employs around 200,000 people in 57 countries and markets.The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of \xe2\x80\x9csmart and sustainable solutions beyond rubber,\xe2\x80\x9d the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.As the Brand & Specialist for your Business Area (BA), your role encompasses the responsibility of managing the brand and events within your BA. This includes actively promoting and cultivating your BA\'s identity, while simultaneously extending Continental\'s primary brand presence and enhancing the company\'s reputation among all stakeholders, both online and offline, as well as in live communication contexts.Collaboration\xe2\x96\xaa Participate in ContiTech\'s central brand council to enable regular brand related exchanges in terms of strategic brand positioning and visual guidelines
\xe2\x96\xaa Are your BA\'s main interface to the central Brand Manager and our IP department.
\xe2\x96\xaa Select and manage relevant service providers and agencies.Brand Management\xe2\x96\xaa Ensure full coherence of all communications\' materials and activities in your BA with the help of established brand guidelines.\xe2\x80\x8b
\xe2\x96\xaa Develop, maintain and update brand guidelines for BA specific product brands.\xe2\x80\x8b
\xe2\x96\xaa Develop and manage all brand assets (e.g., imagery, voice, tone, templates) in collaboration with Group Sector\xe2\x80\x8bData Asset Management (DAM)\xe2\x96\xaa Are the main responsible of your BA for the central DAM tool.\xe2\x80\x8bEvent Management\xe2\x96\xaa Manage all fairs and events your BA organizes or participates in to showcase your BA\'s products and services, demonstrate your BA\'s expertise, and interact with your defined target audiences.\xe2\x80\x8b
\xe2\x96\xaaSteer the preparation, coordination, execution, and follow-up of cross-BA driven fairs and events in cooperation with other BA\'s Brand and Event Managers.
\xe2\x96\xaa Are responsible for the creation, maintenance, and renewal of product demos and exhibitsDomain Management\xe2\x96\xaa Manage your BA\'s domain portfolio and develop a domain strategy (long-term) together with our central Website and Brand Manager.\xe2\x80\x8bQualifications

• University degree in the field of Communications, Marketing, Brand or Event Management or comparable qualification\xe2\x80\x8b
• 7 years of experience as a brand and/or event manager with a focus on corporate design, strategic brand positioning, or event management\xe2\x80\x8b
• Experience in developing and implementing brand guidelines across multiple communication channels\xe2\x80\x8b
• Excellent organizational skills and ability to manage multiple projects and priorities
• Ability to work collaboratively with a diverse group of stakeholders
• Familiarity with project management tools and software
• Strategic thinking and ability to develop and implement effective communication strategies

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Continental