Plan, create and implement marketing campaigns and promotions including both ATL and BTL for diverse portfolio of categories.
Manage the timeline for campaigns and new product launches and follow-through with high accuracy.
Manage, Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making.
Liaise, align, and coordinate with internal and external stakeholders to conceptualise and ensure smooth execution of campaigns.
Gathering Market intelligence via ground check, competitor analysis, etc.
Prepare sales sell-in kit and product deck for new product launches.
Manage A&P budget for the assigned portfolio, forecasting and optimise spends.
Product Branding Management
Manage and maintain the development of the product packaging designs
Develop new products that are aligned with the business and market needs using relevant market and consumer\xe2\x80\x99s insights or trends.
Work closely with key stakeholders to ensure clear communication and timely approvals.
Apply to the relevant authorities for approval on packaging.