Brand Experience (product) Lead , International
Singapore, Singapore
Job Description
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About the company Lenskart is Asia\xe2\x80\x99s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and UAE. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\xe2\x80\x99s our new purpose - and we can only get there through cutting-edge technology and exceptional people. Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions. About the team Our brand experience (product) team aims to disrupt the eyewear industry and want to be a first mover in eyewear fashion. We challenge ourselves to think differently with every collection/eyewear. The team delivers the full "design to delivery" process including 360 degree campaign creation focused on product. The team is able to directly impact and transform the way people discover and engage with the eyewear category What your responsibilities will be
- You will manage a small team of brand experience professionals and will be responsible for increasing discovery and engagement in all product categories across platforms.
- Continuously develop a deep understanding of consumer motivations and journey across different categories.
- Develop annual and seasonal brand and product marketing strategies.
- Establish the strategy and execute the key go-to-market tactics to drive awareness and sell through of key products across Singapore and UAE
- Detailing the customer experience for every category - making category and product experiences both simple and inspiring for consumers on both - online and offline.
- Launching new collections and new categories successfully through detailed road maps with merchandising, VM, online, training and offline
- Lead creative development to motivate the target audience to \xe2\x80\x9ctake action\xe2\x80\x9d
- Create discernible fashion experiences for the targeted audience through various interventions. Working with internal and external partners to influence:
Photography
Graphic Design
Editorial
Videography, motion graphics
Online interfaces - website/app
In-store experiences - Lead strategic projects across brand design, packaging development with external/ internal teams
- End to end project management - from ideation to execution, working across external and internal cross-functional teams
- 6 - 8 years of experience in brand marketing in the Fashion/Retail industry
- Ability to project manage and work with various cross functional stakeholders
- Having previously project managed a team or managed a small team
- Ability to collaborate efficiently cross functionally
- Experience with brand marketing across multiple countries
- Undergraduate degree in marketing or in any related field
- End to end Campaign Creation experience
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Job Detail
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Job IdJD1306871
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned