Job Description

Consumer Experience & Engagement Lead, International Personal CareThe role is responsible to drive purposeful consumer experience with unique value proposition, use 0PD/1PD to unlock more business impact. You will partner with markets to build new capabilities in Consumer Experience Roadmap, Consumer Engagement Enhancement, 0PD/1PD Acquisition and Utilization, as well as Channel Performance Reporting & Analysis. You will also develop talent and build a strong regional team internally within KC and externally with agency partners. In addition to this you will strengthen our 0PD/1PD collection and utilization, analysis and self-service capabilities through partnership with DTS, external agencies and bringing the outside in, always staying at the cutting edge of possibilities.Key Responsibilities

• Consumer Experience Roadmap

• Define key design audience and value proposition
• Develop maturity roadmap
• Co-create ideas to offer differentiated & meaningful experience and value exchange to consumers

• Consumer Engagement Enhancement

• Define key channels to land CX ideas
• SEO evolvement
• Global WEM migration & enhancement
• CRM enhancement (i.e. super users, community, etc.)

• 0PD/1PD Acquisition and Utilization

• Acquire 0PD/1PD more efficiently and effectively via existing channel optimization and new channel innovation
• Utilize 0PD/1PD for more business impact (i.e. trial, survey, purchase, etc.)

• Performance Reporting & Analysis

• SEO reporting and analysis
• WEM reporting and analysis
• CRM reporting and analysis
• Testing and Optimization

Background & Education

• 7-10 years of extensive experience in consumer experience and engagement across various markets, with a focus on Australia, Korea, China, Indonesia, and Brazil
• Proven track record of success in driving purposeful consumer experience with unique value proposition and differentiated experience
• Deep understanding of the digital ecosystem and channel orchestration between owned channels with paid and earned
• Bachelor\'s degree required; graduate degree preferred

Skills

• Strategic thought leadership with a passion for driving purposeful consumer experience and drive business impact
• Operational excellence with proven results and strong project management of removing barriers for the team, highly accountable for outcomes
• Knowledge of key platforms \xe2\x80\x93 Search, Web, CRM, DTC
• Ability to strengthen 0PD/1PD collection and utilization
• Strong base of analytical skills; ability to assess, interpret, and integrate learning from multiple sources to influence business strategies
• Able to build talent & capability and improve way of working
• Proven ability to work cross-functionally in a matrix environment and with external agency partners to deliver results
• Externally focused identifying the right solutions and capabilities to deliver business goals

Location: SingaporePrimary Location SingaporeAdditional LocationsWorker Type EmployeeWorker Sub-Type RegularTime Type Full time

Kimberly-Clark