Job Description

You’ll be responsible for growing our Health/ Nutrition brands in new markets by launching the brands/ products in newer markets; Developing and executing unique consumer demand generation toolkits and overseeing execution by our customer partners in line with agreed KPIs.

• Define and own the whitespace expansion strategy and brand launches into new markets along with Trade marketing.
• Design winning 4P strategy in collaboration with Trade marketing; Sales and Customers (Distributor partners and key retailers).
• Run activation plans for key brand launches. Track performance vs KPIs and optimize the support model.
• Pioneer a new digital-led demand generation model that can be replicated across multiple geographies across the globe.
• Design/ Run/ oversee digital marketing campaigns for new brand launches.
• Collaborate with external agency partners for light touch creation/ adaptation of existing global assets.
• Own the NPD/EPD development and Artwork development.
• Develop GEM Marketing success model to capture learnings and winning principles that can be replicated to newer launches.

• Relevant Degree qualifications.
• 4-6 years of FMCG trade marketing/brand marketing experience in an operational role.
• Experience in New product development; launching new brands and digital marketing primarily Social, Search, Influencer marketing, and Performance marketing. • Strong operational skills: Previous Trade marketing experience is valued.
• A mix of DvM and Developed market experience and exposure to multiple categories brands valued.
• Track record of exponentially growing brands; successful brand launches.