Job Description

Your Role

The mission of the Brand Manager is to establish AEG & Electrolux as premium brands in China, by bringing the brand purpose and our taste, care, and wellbeing experiences to life across touchpoints.

He or she will build a deep understanding of the AEG & Electrolux target audiences to develop clear brand positionings and industry-leading content and campaigns that will be used across China.

A vital part of the Business Area (BA) Marketing team, he or she will work in partnership with the local team on the Integrated Marketing Activity Planning process for China, leveraging synergies from other markets where possible.

A Typical Day

• Work in partnership with the local China Marketing team to build an aligned strategic marketing plan that supports our growth strategy in China.
• Leverage your deep understanding of the social media + influencer/KOL marketing, content, ecommerce, and media landscapes in China to build solid content plans that the local team can execute.
• Work alongside the BA Product Marketing team in the development of launch content for new and existing products, taking content from across categories and adapting it for the China ecommerce environment.
• Work closely with the Consumer Insight team to develop a deep knowledge of our brand Target Audiences.
• Be a key stakeholder in the development of the Brand portfolio strategy, understanding where we should expand and where we should rationalize.
• Work closely with the wider Brand team in the creative development of AEG and Electrolux campaigns to ensure the materials are modular and adaptable for touchpoints in China.
• Guide the local marketing team in the execution and deployment of regional activities.
• Together with the BA Digital team, reinforce a data-driven approach to media planning and marketing investment, aimed at driving key brand, engagement, and sales metrics.
• Work alongside the BA Retail & Shopper Marketing team to develop retail touchpoint guidelines, content and execution plans that are suitable for China.
• Build capability (cross-functionally and geographically) to create brand-building advocates across the organisation.
• Lead brand training sessions with the cross-function China teams, working closely with the Global and European brand teams.
• Share best practices from across APAC & MEA and other Business Areas, identifying opportunities to drive synergy, scale, and quality.
• Evaluate success, analyse performance, learn, improve.